Thoughts and industry insights from the Wallop team.
Stephen Saugestad Digital Marketing | Strategy |
Are you advertising on Google AdWords? Have you also considered Bing Ads? Bing offers a proven and growing alternative, or addition to, Google’s AdWords.
Andreanna Mazereeuw Development | Digital Marketing | SEO |
Have you ever visited a website only to have it take what feels like ages to load? I certainly have. While I’d love to say that patience is among my many virtues, it’s not. The longer a page takes to load, the more likely I am to abandon it.
Stephen Saugestad Digital Marketing | SEO | Strategy |
Google recently began contacting website owners directly through Search Console (formerly Google’s Webmaster Tools) with a somewhat cryptic message about Google Chrome security warnings and SSL Certificates.
Stephen Saugestad Design | Digital Marketing | Hospitality | Video |
Martin will discuss the role of video and storytelling in marketing experiential travel brands at the Independent Lodging Congress in Brooklyn.
Stephen Saugestad Hospitality | Research |
Though I have a vested interest in supporting hotels (I run an agency that works primarily with a lot of hotels), I often stay in an Airbnb when I’m paying for travel. The reasons are common among people who use Airbnb. There are some great takeaways for Hoteliers, so I’ll outline them in this post.
Stephen Saugestad Digital Marketing | Hospitality | Research | Social Media |
Travel and hospitality focused agencies have been reluctant to offer advertising on these two platforms, and there’s not a ton…
Stephen Saugestad Digital Marketing | Social Media |
Facebook’s seen its fair share of controversy lately. But what does this mean for luxury travel brands? Take a look at Facebooks current advertising offering and explore it’s growing (yet controversial) potential.
Stephen Saugestad Mobile | Strategy |
The typical path from research → engagement → purchase has been completely disrupted by smartphones. Hoteliers are now faced with a quickly evolving channel to find and convert new guests.
“We are doing great sales from the website and the films in particular are helping to sell the dream. The loop on the homepage is the crown of it all. We love it!”
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