Changes are afoot
Exciting times for Wallop. The world is back to work, and despite the impending rainy season here in Vancouver there is a palpable sense of enthusiasm from our team, clients and partners.
Read More about the Changes are afoot postFilter By:
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14 web trends for luxury hotels in 2014
This post could have been titled "14 web trends for boutique, independent, luxury, exclusive, art hotels, resorts, escapes, spas, camps, cabins, excursions, and yurts." But you have to draw the line somewhere. And despite (or perhaps because of) its ambiguity, "luxury" is still a relevant word.
Read More about the 14 web trends for luxury hotels in 2014 postThe Hummingbird Update
Google recently announced the launch of a new search algorithm called Hummingbird. It has been up and running for over a month now, and has resulted in minor shifts in search engine results for sites that we monitor. The biggest changes are for outlying pages with content that receives a small amount of the total traffic. It therefore has not had much impact on the site statistics overall. But what is the reasoning behind the change?
Read More about the The Hummingbird Update postEveryone has a hotel story
If you're in Vancouver this summer, Grand Hotel: Redesigning Modern Life at the Vancouver Art Gallery is certainly worth your time.
Read More about the Everyone has a hotel story postDesigning Responsively
Design, Development, Mobile, Strategy
There are plenty of great articles about responsive design, so I don't intend on repeating what's already out there. But I'm finding there's a lack of material geared for people outside of the web industry.
Read More about the Designing Responsively post3 Days in Dubai: Looking Back on the Luxury Hospitality Summit
Hospitality, Mobile, Social Media, Strategy
After back-to-back red-eye flights, I found myself in Dubai for 3 days. I would have stayed longer, but Canadians are on a short leash due a disagreement between Air Canada and Emirates Airlines. Travelling alone inevitably leaves ample time for good old-fashioned tourism.
Read More about the 3 Days in Dubai: Looking Back on the Luxury Hospitality Summit postThoughts from South Africa
So we've been hard at work re-designing the Singita website. It's an established name in luxury eco-tourism, in the midst of an extensive rebranding process. We were brought onboard to reinvent the digital application of the brand.
Read More about the Thoughts from South Africa postLuxury Hospitality and the Social Mobile Web
Hospitality, Mobile, Social Media, Strategy
Social is a highly effective marketing channel for hotels; no marketer worth his or her salt will tell you otherwise. Social is even more effective for boutique, luxury hospitality brands. However, by the same token, social can be exponentially more destructive to luxury brand equity if not handled properly.
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