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Digital Marketing, Micro-moments, Mobile
The key theme of the Partners Connect presentation was mobile. Insights included consumer behaviour, micro-moments, and the opportunities with mobile experiences. We’ve summarized the 3 most compelling takeaways and relevant resources.
Read More about the 3 Key Takeaways from the Q3 Google Partners Connect postAs a marketer of a luxury hotel, you’ve likely struggled with how to allocate your digital marketing budget. There are some interesting challenges around how to spend those precious digital marketing dollars.
Read More about the The Changing Landscape of Marketing Budget Allocation postWorking in the hotel industry, we hear a lot of gripes about OTAs (Online Travel Agencies) like Expedia, Hotwire, Booking.com, Hotel Tonight etc. And for good reason.
Read More about the Gripes about OTAs are well founded postDeep Insight, Digital Marketing, Hospitality
What if I told you there was something you’re exposed to multiple times a day, without even realizing it?
Read More about the Remarketing in the Travel Industry postDigital Marketing, Mobile, Strategy
A global audience of marketers attended or watched the livestream of the Google Performance Summit on May 24 2016.
Read More about the Five Lessons from the Google Performance Summit postThe Canadian Internet Marketing Conference (CIMC) brought over 1,200 new visitors to the beautiful town of Squamish between April 14 - 15, 2016.
Read More about the Wallop at CIMC 2016 postDeep Insight, Hospitality, Strategy
By better understanding why we travel, we can improve our approach to marketing travel experiences on the web.
Read More about the Why We Travel postThe relevance and granularity of personalization is what can ultimately persuade someone to book at a specific property, book direct and even become a loyal, returning guest.
Read More about the The Art + Science of Understanding Your Guests postLoading...