Have you ever visited a website only to have it take what feels like ages to load? I certainly have. While I’d love to say that patience is among my many virtues, it’s not. The longer a page takes to load, the more likely I am to abandon it. And I’m not alone. According to a DoubleClick report, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
Understanding what people are (and are not) searching for is more important than ever. Google Trends is a key tool for doing this. It offers you the advantage of looking at phrases you may never have focused on with paid ads or organic search.Read More about the Making Sense of Google Trends post