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Page Speed: Patience is a Virtue that You Shouldn’t Count On

Have you ever visited a website only to have it take what feels like ages to load? I certainly have. While I’d love to say that patience is among my many virtues, it’s not. The longer a page takes to load, the more likely I am to abandon it. And I’m not alone. According to a DoubleClick report, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.