We’re always looking for ways to narrow our focus, because strong positioning allows agencies to thrive. There are over 200,000 results for “digital agency” in Google. Hundreds of thousands of generalist agencies that work broadly across industries and specializations that compete with one another. Our positioning means we only compete with a handful of those agencies.
It also means we work in a bigger geographic area with more sophisticated clients who are not seeking “we do everything” agencies. And in every industry, the greatest challenges are tackled by specialists. For you as a professional, knowledge that’s deeper and narrower will mean more money and better opportunities.
The problems we solve on the web are becoming increasingly complex, which is problematic for generalists. And many of the service offerings traditionally delivered by digital agencies are becoming commoditized and eroded by automation. By narrowing our focus we work with these forces, not against.
Ultimately, having deeper expertise increases our utility within our engagements. This is good, because our goal is for our clients to be successful.
Our values are simple, and we want people with values that reflect those of the company. Be proactive, be practical, and ask a lot of questions. Create value and have empathy for our clients. You’ll have a lot of autonomy working here, but we maintain a culture of accountability. We also prefer candidates that have a passion for travel and interest in expertise building, because we believe this alignment strengthens our culture and work.
We care a lot about work life balance. And it’s ok if work isn’t your passion in life. We love what we do; we wouldn’t be here otherwise. But people have varying levels of fulfillment, and work is often a utilitarian purpose we engage in so we can do more of the things that we’re passionate about. With that in mind, we respect the things you love outside of work and foster a work environment and culture that makes room for them.