A few years ago, before web fonts became the standard for websites and other digital applications, users were either limited to a handful of web-safe fonts or were forced to convert existing desktop fonts into pseudo web fonts using some sketchy plugins. Nowadays, most fonts available for purchase on sites like myfonts.com give the user the option to purchase a web font version. These fonts that are optimized for the web ensure that they are rendered as sharply as possible on your websites.
As you’ve likely heard, a growing number of companies are choosing to boycott Facebook advertising for the month of July. As a digital agency who leverages Facebook's advertising capabilities on a daily basis, we've been watching this pretty closely to see how this progresses.
Understanding what people are (and are not) searching for is more important than ever. Google Trends is a key tool for doing this. It offers you the advantage of looking at phrases you may never have focused on with paid ads or organic search.
Not long ago I compared the recent experience of independent high-end hoteliers and luxury resort owners to ‘sky diving into a recession.’ That’s because…
It’s going to be a rough couple of months for the travel industry, there’s no doubt about it. But not all is lost. With a cool head, a bit of flexibility, lots of empathy, and some creative thinking, hospitality marketers have the opportunity to minimize the effect of Covid-19 on their business.