Ideas

Thoughts and industry insights from the Wallop team.

When AI Became the Travel Agent

What SEO, GEO, and AEO Mean for Hospitality Brands For years, travel discovery followed a predictable pattern. A traveller would…

Modern Hotel Marketing: Why Direct Bookings Depend on More Than Channels

Why hotel growth no longer comes from one channel Hotel growth no longer comes from winning one channel. It comes…

What the K shaped economy means for travel

In this post: The U.S. economy is showing both strength and weakness at the same time. Stock market growth is…

Travel Trends 2025

The State of Travel 2025: Understanding the Shifts Beneath the Surface

Every year when the SKIFT State of Travel report comes out, we take a step back to look at the…

The State of Organic Social Media in 2026

Understanding the shifts shaping a more human, more intentional digital landscape Organic social media has never been more influential than…

How to Write Copy That AI Actually Understands

A practical guide for hotel marketers navigating the new world of AI search. The rules of the game have shifted….

Loading

No more posts to load.

No more posts to load.