Ideas

Thoughts and industry insights from the Wallop team.

Modern Hotel Marketing: Why Direct Bookings Depend on More Than Channels

Why hotel growth no longer comes from one channel Hotel growth no longer comes from winning one channel. It comes…

What the K shaped economy means for travel

In this post: The U.S. economy is showing both strength and weakness at the same time. Stock market growth is…

Travel Trends 2025

The State of Travel 2025: Understanding the Shifts Beneath the Surface

Every year when the SKIFT State of Travel report comes out, we take a step back to look at the…

The State of Organic Social Media in 2026

Understanding the shifts shaping a more human, more intentional digital landscape Organic social media has never been more influential than…

How to Write Copy That AI Actually Understands

A practical guide for hotel marketers navigating the new world of AI search. The rules of the game have shifted….

The Bandwagon Effect: stop following the crowd

Silent Influencers Series – Part 3 I look back with regret on the night I joined thousands on a beach…

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