Ideas

Thoughts and industry insights from the Wallop team.

Thoughts from South Africa

So we’ve been hard at work re-designing the Singita website. It’s an established name in luxury eco-tourism, in the midst of an extensive rebranding process. We were brought onboard to reinvent the digital application of the brand.

Luxury Hospitality and the Social Mobile Web

Social is a highly effective marketing channel for hotels; no marketer worth his or her salt will tell you otherwise. Social is even more effective for boutique, luxury hospitality brands. However, by the same token, social can be exponentially more destructive to luxury brand equity if not handled properly.

13 Web Trends for Boutique Hotels in 2013

To help spur on productive discussions and to make our clients’ jobs a little easier, we’ve put together a list of 13 important web trends for the hospitality industry in 2013.

Usability: An Integral Part of the Guest Experience

As hotel websites become increasingly interactive, some guests will accept frustrating online experiences as inevitabilities; growing pains in the evolution of the web. Yet, as users’ patience wanes and they spend less time on frustrating sites, it’s time we start seeing usability for what it is: a business concern.

How to Quickly Create a Facebook Page Application for Timeline

Due to lack of properly organized documentation, setting up a simple Facebook application can be a frustrating task (even with Google at your disposal). We’ve prepared this guide to get your Facebook application off the ground FAST.

Picking the Right Video Format

Publishing video on your website is now relatively simple. But with all the formatting options available, it can be difficult to choose the platform and video player that perfectly fits your needs.

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