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Hospitality, Mobile, Social Media, Strategy
Social is a highly effective marketing channel for hotels; no marketer worth his or her salt will tell you otherwise. Social is even more effective for boutique, luxury hospitality brands. However, by the same token, social can be exponentially more destructive to luxury brand equity if not handled properly.
Read More about the Luxury Hospitality and the Social Mobile Web postTo help spur on productive discussions and to make our clients' jobs a little easier, we've put together a list of 13 important web trends for the hospitality industry in 2013.
Read More about the 13 Web Trends for Boutique Hotels in 2013 postAs hotel websites become increasingly interactive, some guests will accept frustrating online experiences as inevitabilities; growing pains in the evolution of the web. Yet, as users' patience wanes and they spend less time on frustrating sites, it's time we start seeing usability for what it is: a business concern.
Read More about the Usability: An Integral Part of the Guest Experience postDue to lack of properly organized documentation, setting up a simple Facebook application can be a frustrating task (even with Google at your disposal). We've prepared this guide to get your Facebook application off the ground FAST.
Read More about the How to Quickly Create a Facebook Page Application for Timeline postPublishing video on your website is now relatively simple. But with all the formatting options available, it can be difficult to choose the platform and video player that perfectly fits your needs.
Read More about the Picking the Right Video Format postWhen we wrote the original article, we were talking about 1.4 billion mobile subscribers in the world. In a span of almost 3 years, we’re now at 6 billion.
Read More about the Mobile – Part II postLast week, we attended the Hotel Association of Canada conference in Toronto, which conveniently coincided with the Canadian Tourism Marketing Summit and Online-Revealed Canada; a veritable grand-slam of all things hospitality, travel, tourism, and digital.
Read More about the What You Missed in Toronto postThere’s a lot of talk about social media being a game changer in the hospitality industry, and that’s mostly accurate.
Read More about the Hotel Websites Still Tops for Consumers postLoading...