Ideas

Thoughts and industry insights from the Wallop team.

The path to specialization

There are way too many generalists out there, and for us, finding a niche has been a key part our success. A lot of people ask us how we developed our niche, so I’ll provide a bit of background.

What we listened to in 2013

Rdio took over our musical lives this year. It gave us a social layer to our musical tastes and, as a result, it feels we are approaching a sort of musical singularity. At any rate, here are some of the albums we’ve been listening to in our studio this year.

Recap of the Independent Lodging Congress in Philadelphia

Last week, I took the train from Montreal to Philadelphia. I wanted to try something different than an airplane for once. Turns out the train includes enough legroom for Roy Hibbert, free wi-fi and the freedom to roam and meet people.

Changes are afoot

Exciting times for Wallop. The world is back to work, and despite the impending rainy season here in Vancouver there is a palpable sense of enthusiasm from our team, clients and partners.

14 web trends for luxury hotels in 2014

This post could have been titled “14 web trends for boutique, independent, luxury, exclusive, art hotels, resorts, escapes, spas, camps, cabins, excursions, and yurts.” But you have to draw the line somewhere. And despite (or perhaps because of) its ambiguity, “luxury” is still a relevant word.

The Hummingbird Update

Google recently announced the launch of a new search algorithm called Hummingbird. It has been up and running for over a month now, and has resulted in minor shifts in search engine results for sites that we monitor. The biggest changes are for outlying pages with content that receives a small amount of the total traffic. It therefore has not had much impact on the site statistics overall. But what is the reasoning behind the change?

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