Ideas

Thoughts and industry insights from the Wallop team.

Stephen Saugestad Research | Strategy |

Airbnb now, and where It’s going

In this article we examine the current state of Airbnb, its impact on the market, and where it’s going.

Stephen Saugestad Luxury Travel | Research | Personas | Strategy |

Luxury Travel Insights Series: Part One

Luxury travel is a $350 billion industry. This niche sector is extremely valuable, so what can you do to reach affluent travelers? We’ve curated data about UHNW individuals to help luxury hoteliers inspire travel to their properties.

Stephen Saugestad Hospitality | Research | Personalization | Strategy |

One Thing I Took Away From the Skift Forum

A singular theme stuck with me after the Skift Forum in NYC last month: the robots are here, and they are bringing their friends. It was made abundantly clear, during those 2 days at The Lincoln Centre, that personalization through Artificial Intelligence and voice-based search will fundamentally change the way human beings search for, purchase, and experience travel.

Stephen Saugestad Digital Marketing | Mobile |

3 Key Takeaways from the Q3 Google Partners Connect

The key theme of the Partners Connect presentation was mobile. Insights included consumer behaviour, micro-moments, and the opportunities with mobile experiences. We’ve summarized the 3 most compelling takeaways and relevant resources.

Stephen Saugestad Digital Marketing | Strategy |

The Changing Landscape of Marketing Budget Allocation

As a marketer of a luxury hotel, you’ve likely struggled with how to allocate your digital marketing budget. There are some interesting challenges around how to spend those precious digital marketing dollars.

Stephen Saugestad Hospitality | Strategy |

Gripes about OTAs are well founded

Working in the hotel industry, we hear a lot of gripes about OTAs (Online Travel Agencies) like Expedia, Hotwire, Booking.com, Hotel Tonight etc. And for good reason.

Stephen Saugestad Deep Insight | Digital Marketing | Hospitality |

Remarketing in the Travel Industry

What if I told you there was something you’re exposed to multiple times a day, without even realizing it?

Stephen Saugestad Digital Marketing | Mobile | Strategy |

Five Lessons from the Google Performance Summit

A global audience of marketers attended or watched the livestream of the Google Performance Summit on May 24 2016.

Stephen Saugestad Strategy |

Wallop at CIMC 2016

The Canadian Internet Marketing Conference (CIMC) brought over 1,200 new visitors to the beautiful town of Squamish between April 14 – 15, 2016.

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