Luxury travel is a $350 billion industry. This niche sector is extremely valuable, so how can a luxury hotelier stand out amongst the competition of spectacular properties and destinations? What can hotel sales and marketing managers express in their messaging and promotions to appeal to the affluent traveler? With a specialty in this niche, Wallop has curated data about the luxury traveler to answer these questions, and to help luxury hoteliers inspire travel to their properties.
Good news: the Luxury Travel Burble is Bursting. Wait. What?
Strategy, Market Research, Luxury Travel, Personas
Not long ago I compared the recent experience of independent high-end hoteliers and luxury resort owners to ‘sky diving into a recession.’ That’s because…
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