Luxury travel is a $350 billion industry. This niche sector is extremely valuable, so how can a luxury hotelier stand out amongst the competition of spectacular properties and destinations? What can hotel sales and marketing managers express in their messaging and promotions to appeal to the affluent traveler? With a specialty in this niche, Wallop has curated data about the luxury traveler to answer these questions, and to help luxury hoteliers inspire travel to their properties.
Facebook: To Boycott or Not to Boycott?
Luxury Travel, Market Research, Personas, Strategy
As you’ve likely heard, a growing number of companies are choosing to boycott Facebook advertising for the month of July. As a digital agency who leverages Facebook's advertising capabilities on a daily basis, we've been watching this pretty closely to see how this progresses.
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