Luxury travel is a $350 billion industry. This niche sector is extremely valuable, so how can a luxury hotelier stand out amongst the competition of spectacular properties and destinations? What can hotel sales and marketing managers express in their messaging and promotions to appeal to the affluent traveler? With a specialty in this niche, Wallop has curated data about the luxury traveler to answer these questions, and to help luxury hoteliers inspire travel to their properties.
What the heck is a Wallop? Linda Rohrer is Wallop’s new Director of Sales.
Luxury Travel, Market Research, Personas, Strategy
Does the name ‘Wallop’ sound to you like an Australian animal? It did to me when I first heard it. I…
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