Buying Travel Was Never Rational
People spend a lot of time and effort trying to convince people to buy on screens. They agonize over the choice of words.
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Category: Market Research
A little thought leadership in our moments of reflection.
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Increase Emotional Connections to Travellers
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
Read More about the Increase Emotional Connections to Travellers postThink Long Term and Sweat the Small Stuff
If you want to build long-term value for your brand, you have to step back look at the big picture.
Read More about the Think Long Term and Sweat the Small Stuff postAccessibility or Inclusivity? The Right Approach to ADA Compliance
There's a big difference between making digital experiences accessible and making them inclusivity.
Read More about the Accessibility or Inclusivity? The Right Approach to ADA Compliance postAccessibility & Website Compliance
Recently there's been a growing concern over website accessibility. We are often asked what it takes to be compliant with the current WCAG 2.0 and (upcoming) 2.1. Here at Wallop, we've crafted a thorough three-step process to meet this demand for travel and hospitality clients.
Read More about the Accessibility & Website Compliance postThe Storytelling Effect
Storytelling - it's been around for ages, and the vehicle we've used to record a lot of that history. It's endured and effective in almost every industry because of its qualities.
Read More about the The Storytelling Effect postWhy people chooseAirbnb over hotels
Though I have a vested interest in supporting hotels (I run an agency that works primarily with a lot of hotels), I often stay in an Airbnb when I'm paying for travel. The reasons are common among people who use Airbnb. There are some great takeaways for Hoteliers, so I'll outline them in this post.
Read More about the Why people chooseAirbnb over hotels postSnapchat + Instagram for hospitality & travel brands
Travel and hospitality focused agencies have been reluctant to offer advertising on these two platforms, and there’s not a ton of useful information out there…
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