A little thought leadership in our moments of reflection.
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
Read More about the Increase Emotional Connections to Travellers postIf you want to build long-term value for your brand, you have to step back look at the big picture.
Read More about the Think Long Term and Sweat the Small Stuff postTravellers in the luxury market have different motivations than the average traveller. Aligning your brand, product and services with these motives will increase your resonance with this demographic.
Read More about the Increase the Resonance of Your Brand with Luxury Travellers postThere's a big difference between making digital experiences accessible and making them inclusivity.
Read More about the Accessibility or Inclusivity? The Right Approach to ADA Compliance postRecently there's been a growing concern over website accessibility. We are often asked what it takes to be compliant with the current WCAG 2.0 and (upcoming) 2.1. Here at Wallop, we've crafted a thorough three-step process to meet this demand for travel and hospitality clients.
Read More about the Accessibility & Website Compliance postStorytelling - it's been around for ages, and the vehicle we've used to record a lot of that history. It's endured and effective in almost every industry because of its qualities.
Read More about the The Storytelling Effect postThough I have a vested interest in supporting hotels (I run an agency that works primarily with a lot of hotels), I often stay in an Airbnb when I'm paying for travel. The reasons are common among people who use Airbnb. There are some great takeaways for Hoteliers, so I'll outline them in this post.
Read More about the Why people chooseAirbnb over hotels postTravel and hospitality focused agencies have been reluctant to offer advertising on these two platforms, and there’s not a ton of useful information out there…
Read More about the Snapchat + Instagram for hospitality & travel brands postLoading...
That’s It!