Exploring Google’s Travel Insights
Digital Marketing, Market Research
If you’re in the travel sector and haven’t explored Google’s new Travel Insights tool, put that next on…
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Landing Softly after Skydiving into a Recession
Luxury Travel, Market Research, Strategy
A typical skydiver waits a minute before opening their parachute manually but not before falling 12,000 feet at a rate of 200 per second (Americans…
Read More about the Landing Softly after Skydiving into a Recession postNavigating Covid-19: Part 2 | A Hospitality Marketer’s Guide
Hospitality, Market Research, Strategy
It’s going to be a rough couple of months for the travel industry, there’s no doubt about it. But not all is lost. With a cool head, a bit of flexibility, lots of empathy, and some creative thinking, hospitality marketers have the opportunity to minimize the effect of Covid-19 on their business.
Read More about the Navigating Covid-19: Part 2 | A Hospitality Marketer’s Guide postNavigating Covid-19: Part 1
Hospitality, Market Research, Strategy
We are on the front lines of what is likely to be a significant downturn, and travel is the canary in the coal mine. The…
Read More about the Navigating Covid-19: Part 1 postNew Year, New Movement
Hospitality, Market Research, Positioning, Value Alignment
The New Year is a time for new beginnings, so it feels like a good time for us to announce a big commitment. I’m…
Read More about the New Year, New Movement postBuying Travel Is Not Rational
Design, Market Research, Strategy
Travel and hospitality brands spend a lot of time trying to convince buyers. They agonize over the choice of words. Every amenity is described…
Read More about the Buying Travel Is Not Rational postIncrease Emotional Connections to Travellers
Digital Marketing, Market Research, Positioning, Strategy
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
Read More about the Increase Emotional Connections to Travellers postThink Long Term and Sweat the Small Stuff
Digital Marketing, Luxury Travel, Market Research, Strategy
If you want to build long-term value for your brand, you have to step back look at the big picture.
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