Thoughts and industry insights from the Wallop team.
Stephen Saugestad Travel Motivations | Hospitality | Research |
In this post: The U.S. economy is showing both strength and weakness at the same time. Stock market growth is…
Every year when the SKIFT State of Travel report comes out, we take a step back to look at the…
Stephen Saugestad Travel Motivations | Research | Strategy |
We often think our travel choices are driven by our dreams or aspirations that are developed over a lifetime of…
In the world of travel and hospitality marketing, we love talking about inspiration. Bucket lists. Once-in-a-lifetime moments. But behind the…
Stephen Saugestad AI | Hospitality | Research | Personalization |
LISTEN TO THIS AS A PODCAST For the last decade or so, personalization has been talked about a lot…
Stephen Saugestad AI | Digital Marketing | Hospitality | Research |
LISTEN TO THIS AS A PODCAST Algorithms already shape the way we travel. AI will soon turbocharge that influence,…
Stephen Saugestad Digital Marketing | Research | Strategy |
In this post, I’ll dive into the impact of U.S. tariffs on travel and hospitality, the challenges for our industry,…
Stephen Saugestad Deep Insight | Digital Marketing | Research |
That’s the first half of 2023 done and Q3 is upon us. We’ve already reflected on the trends we saw…
Stephen Saugestad Digital Advertising | Deep Insight | Research |
As we near the halfway point of 2023, we’ve been reflecting on how the year has compared to our expectations,…
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