Insights

Thoughts and industry insights from the Wallop team.

Stephen Saugestad Digital Marketing | Luxury Travel | Research | Strategy |

Think Long Term and Sweat the Small Stuff

If you want to build long-term value for your brand, you have to step back look at the big picture.

Stephen Saugestad Digital Marketing | Hospitality | Research | Strategy |

Accessibility or Inclusivity? The Right Approach to ADA Compliance

There’s a big difference between making digital experiences accessible and making them inclusivity.

Stephen Saugestad Accessibility | Hospitality | Research | Strategy |

Accessibility & Website Compliance

Recently there’s been a growing concern over website accessibility. We are often asked what it takes to be compliant with the current WCAG 2.0 and (upcoming) 2.1. Here at Wallop, we’ve crafted a thorough three-step process to meet this demand for travel and hospitality clients.

Stephen Saugestad Research | Strategy |

The Storytelling Effect

Storytelling – it’s been around for ages, and the vehicle we’ve used to record a lot of that history. It’s endured and effective in almost every industry because of its qualities.

Stephen Saugestad Hospitality | Research |

Why people chooseAirbnb over hotels

Though I have a vested interest in supporting hotels (I run an agency that works primarily with a lot of hotels), I often stay in an Airbnb when I’m paying for travel. The reasons are common among people who use Airbnb. There are some great takeaways for Hoteliers, so I’ll outline them in this post.

Stephen Saugestad Digital Marketing | Hospitality | Research | Social Media |

Snapchat + Instagram for hospitality & travel brands

Travel and hospitality focused agencies have been reluctant to offer advertising on these two platforms, and there’s not a ton…

Stephen Saugestad Research | Strategy |

Airbnb now, and where It’s going

In this article we examine the current state of Airbnb, its impact on the market, and where it’s going.

Stephen Saugestad Luxury Travel | Research | Personas | Strategy |

Luxury Travel Insights Series: Part One

Luxury travel is a $350 billion industry. This niche sector is extremely valuable, so what can you do to reach affluent travelers? We’ve curated data about UHNW individuals to help luxury hoteliers inspire travel to their properties.

Stephen Saugestad Hospitality | Research | Personalization | Strategy |

One Thing I Took Away From the Skift Forum

A singular theme stuck with me after the Skift Forum in NYC last month: the robots are here, and they are bringing their friends. It was made abundantly clear, during those 2 days at The Lincoln Centre, that personalization through Artificial Intelligence and voice-based search will fundamentally change the way human beings search for, purchase, and experience travel.

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