Thoughts and industry insights from the Wallop team.
Stephen Saugestad Hospitality | Research |
We’ve all been there. Sat on the sofa, watching something on TV that makes us immediately grab our phones and…
Stephen Saugestad Deep Insight | Digital Marketing | Hospitality | Research |
Wallop turns 18 this year, and as we hit this milestone birthday we can safely say that another year older…
Stephen Saugestad Digital Marketing | Research |
If you’re in the travel sector and haven’t explored Google’s new Travel Insights tool, put that next on your to-do…
Stephen Saugestad Luxury Travel | Research | Strategy |
A typical skydiver waits a minute before opening their parachute manually but not before falling 12,000 feet at a rate…
Andreanna Mazereeuw Hospitality | Research | Strategy |
It’s going to be a rough couple of months for the travel industry, there’s no doubt about it. But not…
Stephen Saugestad Hospitality | Research | Strategy |
We are on the front lines of what is likely to be a significant downturn, and travel is the canary…
Stephen Saugestad Hospitality | Research | Positioning | Value Alignment |
The New Year is a time for new beginnings, so it feels like a good time for us to announce…
Stephen Saugestad Design | Research | Strategy |
Travel and hospitality brands spend a lot of time trying to convince buyers. They agonize over the choice of words….
Stephen Saugestad Digital Marketing | Research | Positioning | Strategy |
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
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