Insights

Thoughts and industry insights from the Wallop team.

Landing Softly after Skydiving into a Recession

A typical skydiver waits a minute before opening their parachute manually but not before falling 12,000 feet at a rate…

Navigating Covid-19: Part 2 | A Hospitality Marketer’s Guide

It’s going to be a rough couple of months for the travel industry, there’s no doubt about it. But not…

Navigating Covid-19: Part 1

We are on the front lines of what is likely to be a significant downturn, and travel is the canary…

Joining The Movement

New Year, New Movement

The New Year is a time for new beginnings, so it feels like a good time for us to announce…

Buying Travel Is Not Rational

Travel and hospitality brands spend a lot of time trying to convince buyers. They agonize over the choice of words….

Increase Emotional Connections to Travellers

Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.

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