digital strategy & Hospitality marketing

From the first search to the second stay.

We get to know your business, your guests and what drives your performance. Working as an extension of your team, your dedicated strategist brings together strategy, data and digital marketing across search, social, email and the path to booking. Together, we drive more direct bookings, build relationships that bring guests back and turn the data you own into your next opportunity. So every result builds on the last.

Expertise

We execute and optimize paid search and metasearch (the travel comparison sites) campaigns across the major platforms, and keep refining them so your budget goes where bookings come from.

We improve your rankings through keyword work, on-page improvements and technical fixes. AEO (answer engine optimization) makes sure you’re also found when guests ask AI tools where to stay.

We design targeted, personalized email that reaches the right guests at the right moment and drives direct bookings.

We run paid social that connects with the right audiences, builds trust and drives bookings, and keeps guests coming back.

We plan, create and manage your social channels and the conversations around them, so your brand shows up consistently and in your own voice.

We bring together data from your CRM and email platforms to re-engage past guests, build loyalty and lower what you spend to win new ones. The data stays yours.

We show how each channel contributes to bookings using multi-touch attribution (crediting every step that led to a booking) and marketing mix modelling (showing how your budget split affects results), so decisions rest on evidence.

“Two things set them apart from our other agencies. They’re organized and process-driven, and they hold our team to the deadlines they need to deliver on time. And they’re smart. They think a step ahead, ask good questions, do their homework and solve problems with data and experience, not just intuition. Over many years and many team members, I’ve never felt a drop in talent or insight.”

Nathan Press,White Lodging

Case study

Marcus Hotels

People are drawn to four Wisconsin properties by Marcus Hotels & Resorts for different reasons, from family vacations to golf weekends. Marcus needed individual strategies to help each find its perfect guests.

Learn more: Marcus Hotels

Bride in a veil with a white bouquet and groom in a black tuxedo raise champagne flutes at a bar, with a lit wall of bottles behind them.
  • 10:1 Google Ads return at The Pfister and Saint Kate (Jan–Oct 2026, up 16% yoY)
  • +35% paid search revenue at Grand Geneva (Aug 15–Oct 14, 2026 vs. 2025)
  • +60% +60% average booking value at Grand Geneva (Sept 2026 vs. Sept 2025)

Case study

Ace Hotel

Ace Hotel is always evolving, exploring new locations, cultures, and experiences. With a growing collection of international stays, Ace Hotel’s website had to be able to change alongside it.

Learn more: Ace Hotel

Turntable on a wood desk with vinyl records leaning beside it, a small radio and a stack of magazines.
  • 59.5% INCREASE IN WEBSITE TRANSACTIONS (AFTER LAUNCH)
  • 55.1% INCREASE IN WEBSITE REVENUE (AFTER LAUNCH)
  • 50% INCREASE IN E-COMMERCE CONVERSION RATE (AFTER LAUNCH)

Case study

Miraval

Guests visit Miraval’s locations to relax and reset, so the entire journey from discovery to arrival had to be just as smooth.

Learn more: Miraval

Overhead view of a brass singing bowl with a wooden mallet, a quartz crystal, a sprig of herbs and a leather journal embossed “Miraval,” on a wooden dish.
  • 33.3% INCREASE IN REVENUE (WEBSITE + PHONE)
  • 27.5% INCREASE IN BOOKINGS (WEBSITE + PHONE)
  • 69.7% DECREASE IN COST PER CLICK (ALL PAID CHANNELS)

Frequently asked questions

We plan and run the digital marketing that helps hotels and resorts win more direct bookings: paid search, paid social, metasearch (the travel comparison sites), SEO, AEO (answer engine optimization, which helps you show up in AI search), email, SMS and organic social. We also set up the tracking and reporting that ties it all back to revenue.

By helping more guests book with you directly, and bringing them back. Search reaches guests who are close to booking. Email and SMS build the guest relationships and contact data you own, so a first stay turns into a second one, with no online travel agency (OTA) in between.

We work with independent luxury hotels, small collections and management companies, typically properties guests want to come back to. Travel and hospitality is all we do.

Yes. We work inside your own accounts, so every audience, email list, asset and dashboard is yours.

Flat, value-based fees, usually as an ongoing retainer. We never charge a percentage of ad spend or take commission from partners.

Early wins usually come from getting the fundamentals right. Larger, more complex programs build over the first year.

A dedicated senior digital strategist, supported by our brand, creative and technology teams. You work directly with the people guiding your strategy, with no account manager standing between you and the work.

Yes. AEO (answer engine optimization) is part of our search work, so you show up when guests ask AI tools where to stay. We start with the fundamentals, because AI tools rely on the same clean data and content that search engines do.

Yes, where it adds value. We use AI to accelerate analysis and reporting, but it never replaces the experience and judgment of our team. Your strategy is always led by senior travel and hospitality strategists who understand your business, challenge assumptions and make the decisions that matter.