Increase Emotional Connections to Travellers
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
Think Long Term and
Sweat the Small Stuff
If you want to build long-term value for your brand, you have to step back look at the big picture.
Increase the Resonance of Your Brand with Luxury Travellers
Travellers in the luxury market have different motivations than the average traveller. Aligning your brand, product and services with these motives will increase your resonance with this demographic.
Accessibility or Inclusivity? The Right Approach to ADA Compliance
There’s a big difference between making digital experiences accessible and making them inclusivity.
Using value alignment
instead of personas
Personas do a poor job of representing demographically diverse but homogenous users. We say that a focus on values provides a much better foundation to build a solution around.
What travel & hospitality brands need to know about GDPR
The General Data Protection Regulation, or GDPR, is an upcoming regulation in the EU that was created to protect data and privacy for EU citizens. It comes into effect on the 25th of May.
Tell Me a Story: The Magic of Data Storytelling
Data facilitates understanding. Storytelling facilitates emotion. Learn how you can bring these two worlds together to better enlighten and engage your audience.
Bing Ads – A Surprising AdWords Alternative
Are you advertising on Google AdWords? Have you also considered Bing Ads? Bing offers a proven and growing alternative, or addition to, Google’s AdWords.
Page Speed: Patience is a Virtue that You Shouldn’t Count On
Have you ever visited a website only to have it take what feels like ages to load? I certainly have. While I’d love to say that patience is among my many virtues, it’s not. The longer a page takes to load, the more likely I am to abandon it.
SSL Certificates and SEO – Are They Necessary?
Google recently began contacting website owners directly through Search Console (formerly Google’s Webmaster Tools) with a somewhat cryptic message about Google Chrome security warnings and SSL Certificates.
We’re headed to Brooklyn
Martin will discuss the role of video and storytelling in marketing experiential travel brands at the Independent Lodging Congress in Brooklyn.
Facebook ads: growing potential or burst bubble?
Facebook’s seen its fair share of controversy lately. But what does this mean for luxury travel brands? Take a look at Facebooks current advertising offering and explore it’s growing (yet controversial) potential.
The best kind of email to get from a client
“We are doing great sales from the website and the films in particular are helping to sell the dream. The loop on the homepage is the crown of it all. We love it!”
3 Key Takeaways from the Q3 Google Partners Connect
The key theme of the Partners Connect presentation was mobile. Insights included consumer behaviour, micro-moments, and the opportunities with mobile experiences. We’ve summarized the 3 most compelling takeaways and relevant resources.
The Changing Landscape of Marketing Budget Allocation
As a marketer of a luxury hotel, you’ve likely struggled with how to allocate your digital marketing budget. There are some interesting challenges around how to spend those precious digital marketing dollars.
Remarketing in the Travel Industry
What if I told you there was something you’re exposed to multiple times a day, without even realizing it?
Five Lessons from the Google Performance Summit
A global audience of marketers attended or watched the livestream of the Google Performance Summit on May 24 2016.