Insights

Thoughts and industry insights from the Wallop team.

Facebook ads: growing potential or burst bubble?

Facebook’s seen its fair share of controversy lately. But what does this mean for luxury travel brands? Take a look at Facebooks current advertising offering and explore it’s growing (yet controversial) potential.

The best kind of email to get from a client

“We are doing great sales from the website and the films in particular are helping to sell the dream. The loop on the homepage is the crown of it all. We love it!”

3 Key Takeaways from the Q3 Google Partners Connect

The key theme of the Partners Connect presentation was mobile. Insights included consumer behaviour, micro-moments, and the opportunities with mobile experiences. We’ve summarized the 3 most compelling takeaways and relevant resources.

The Changing Landscape of Marketing Budget Allocation

As a marketer of a luxury hotel, you’ve likely struggled with how to allocate your digital marketing budget. There are some interesting challenges around how to spend those precious digital marketing dollars.

Remarketing in the Travel Industry

What if I told you there was something you’re exposed to multiple times a day, without even realizing it?

Five Lessons from the Google Performance Summit

A global audience of marketers attended or watched the livestream of the Google Performance Summit on May 24 2016.

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