Insights

Thoughts and industry insights from the Wallop team.

Introducing Apparatus Digital

Wallop announces launch of performance marketing agency Apparatus Digital New marketing agency brings online ads with high conversion rates to…

‘Travel Voyeurism’: A Danger to Vacation Advertisers

If vacation search advertising were a beach instead of a marketing platform, ‘High Surf’ warning signs would litter beaches from…

The Digital Landscape in a New World

Our Director of Marketing, Andreanna Mazereeuw, was recently interviewed by Heather Brown of Brown Marketing and Communications. She spoke with Heather about some of the trends she’s seeing in hospitality marketing and how hotel can prioritize their marketing activities into 2021.

Making Sense of Google Trends

Understanding what people are (and are not) searching for is more important than ever. Google Trends is a key tool for doing this. It offers you the advantage of looking at phrases you may never have focused on with paid ads or organic search. 

Two Paths to Defining a Luxury Real Estate Audience

Over the last couple years, we’ve started working with two Vancouver-based luxury residential real estate developers, Westbank and Anthem Properties…

The Frighteningly Simple Ways Brands Can Tailor Their Strategy To Affluent Travelers Preferences

We put together a roundup of some frighteningly simple things luxury travel brands can do to appeal to affluent travelers.

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