Thoughts and industry insights from the Wallop team.
Stephen Saugestad Digital Marketing | Research | Positioning | Strategy |
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
Stephen Saugestad Digital Marketing | Luxury Travel | Research | Strategy |
If you want to build long-term value for your brand, you have to step back look at the big picture.
Stephen Saugestad Digital Marketing | Positioning | Strategy | Value Alignment |
Travellers in the luxury market have different motivations than the average traveller. Aligning your brand, product and services with these motives will increase your resonance with this demographic.
Stephen Saugestad Digital Marketing | Hospitality | Research | Strategy |
There’s a big difference between making digital experiences accessible and making them inclusivity.
Stephen Saugestad Digital Marketing | Strategy |
While this is well-trodden ground, we continue to see leads coming through the door as RFPs. But they’re a terrible way of engaging agencies like us, and I’m going to add our voice to the many that advocate an end to this unwholesome yet highly entrenched practice.
Stephen Saugestad Digital Marketing | Hospitality | Strategy |
The General Data Protection Regulation, or GDPR, is an upcoming regulation in the EU that was created to protect data and privacy for EU citizens. It comes into effect on the 25th of May.
Andreanna Mazereeuw Digital Marketing | Strategy |
Data facilitates understanding. Storytelling facilitates emotion. Learn how you can bring these two worlds together to better enlighten and engage your audience.
Are you advertising on Google AdWords? Have you also considered Bing Ads? Bing offers a proven and growing alternative, or addition to, Google’s AdWords.
Andreanna Mazereeuw Development | Digital Marketing | SEO |
Have you ever visited a website only to have it take what feels like ages to load? I certainly have. While I’d love to say that patience is among my many virtues, it’s not. The longer a page takes to load, the more likely I am to abandon it.
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