A global audience tuned in for the livestream of the Google Partners Connect presentation on September 28 2016. The key theme was mobile marketing. The speakers covered valuable insights about consumer behaviour, micro-moments, and the opportunities with a mobile experience. We’ve summarized the 3 most compelling takeaways and relevant resources:
1. Consumers are looking for brands/services increasingly more on mobile. Are you there?
We no longer go online; we live online. We’ve entered the era of digital natives, with a new generation of consumers that are constantly connected. It takes 26 hours for someone to report that they’ve lost their wallet, but a mere 68 minutes for someone to report that they’ve lost their smartphone (Unisys). This proves we have a hyper dependence on our mobile devices. And yet there’s a disparity between how consumers are spending their time, especially on mobile, and how advertisers are investing to reach consumers; findings from the Kleiner Perkins Internet Trends Report show that discrepancy is equivalent to a $22 billion opportunity in the US alone. Still need convincing? 51% of smartphone users have discovered a new company or product while conducting a search on mobile (Think With Google). Can mobile consumers find you?