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Micro-moments, Mobile, Strategy
The typical path from research → engagement → purchase has been completely disrupted by smartphones. Hoteliers are now faced with a quickly evolving channel to find and convert new guests.
Read More about the The State of Mobile + Travel postDigital Marketing, Micro-moments, Mobile
The key theme of the Partners Connect presentation was mobile. Insights included consumer behaviour, micro-moments, and the opportunities with mobile experiences. We’ve summarized the 3 most compelling takeaways and relevant resources.
Read More about the 3 Key Takeaways from the Q3 Google Partners Connect postDigital Marketing, Mobile, Strategy
A global audience of marketers attended or watched the livestream of the Google Performance Summit on May 24 2016.
Read More about the Five Lessons from the Google Performance Summit postDesign, Hospitality, Mobile, SEO, Strategy, Video
Each year, we compile a list of digital marketing trends for luxury hotels. With the end of 2014 being as busy as it was, it must have slipped our mind.
Read More about the Digital Marketing Trends for Luxury Hotels in 2015 postDesign, Hospitality, Mobile, Strategy
This post is meant to summarize the discussion in New York last week. I was invited to be part of a panel on Responsive Design for Hotels with Andy Kauffman, VP of Global eCommerce Marketing at Marriott International, and Brian Estep, VP Sales at buuteeq. The panel was led by Michael Bennett, VP Marketing at KSL Resorts, who did a great job of asking good questions and keeping the discussion moving.
Read More about the HSMAI Digital Strategy Conference Notes: Responsive Design Panel postThis post could have been titled "14 web trends for boutique, independent, luxury, exclusive, art hotels, resorts, escapes, spas, camps, cabins, excursions, and yurts." But you have to draw the line somewhere. And despite (or perhaps because of) its ambiguity, "luxury" is still a relevant word.
Read More about the 14 web trends for luxury hotels in 2014 postDesign, Development, Mobile, Strategy
There are plenty of great articles about responsive design, so I don't intend on repeating what's already out there. But I'm finding there's a lack of material geared for people outside of the web industry.
Read More about the Designing Responsively postHospitality, Mobile, Social Media, Strategy
After back-to-back red-eye flights, I found myself in Dubai for 3 days. I would have stayed longer, but Canadians are on a short leash due a disagreement between Air Canada and Emirates Airlines. Travelling alone inevitably leaves ample time for good old-fashioned tourism.
Read More about the 3 Days in Dubai: Looking Back on the Luxury Hospitality Summit postLoading...