The State of Mobile + Travel
The typical path from research → engagement → purchase has been completely disrupted by smartphones. Hoteliers are now faced with a quickly evolving channel to find and convert new guests.
3 Key Takeaways from the Q3 Google Partners Connect
The key theme of the Partners Connect presentation was mobile. Insights included consumer behaviour, micro-moments, and the opportunities with mobile experiences. We’ve summarized the 3 most compelling takeaways and relevant resources.
Five Lessons from the Google Performance Summit
A global audience of marketers attended or watched the livestream of the Google Performance Summit on May 24 2016.
Digital Marketing Trends for Luxury Hotels in 2015
Each year, we compile a list of digital marketing trends for luxury hotels. With the end of 2014 being as busy as it was, it must have slipped our mind.
HSMAI Digital Strategy Conference Notes: Responsive Design Panel
This post is meant to summarize the discussion in New York last week. I was invited to be part of a panel on Responsive Design for Hotels with Andy Kauffman, VP of Global eCommerce Marketing at Marriott International, and Brian Estep, VP Sales at buuteeq. The panel was led by Michael Bennett, VP Marketing at KSL Resorts, who did a great job of asking good questions and keeping the discussion moving.
14 web trends for luxury hotels in 2014
This post could have been titled “14 web trends for boutique, independent, luxury, exclusive, art hotels, resorts, escapes, spas, camps, cabins, excursions, and yurts.” But you have to draw the line somewhere. And despite (or perhaps because of) its ambiguity, “luxury” is still a relevant word.
There are plenty of great articles about responsive design, so I don’t intend on repeating what’s already out there. But I’m finding there’s a lack of material geared for people outside of the web industry.
3 Days in Dubai: Looking Back on the Luxury Hospitality Summit
After back-to-back red-eye flights, I found myself in Dubai for 3 days. I would have stayed longer, but Canadians are on a short leash due a disagreement between Air Canada and Emirates Airlines. Travelling alone inevitably leaves ample time for good old-fashioned tourism.
Luxury Hospitality and the Social Mobile Web
Social is a highly effective marketing channel for hotels; no marketer worth his or her salt will tell you otherwise. Social is even more effective for boutique, luxury hospitality brands. However, by the same token, social can be exponentially more destructive to luxury brand equity if not handled properly.
Mobile – Part II
When we wrote the original article, we were talking about 1.4 billion mobile subscribers in the world. In a span of almost 3 years, we’re now at 6 billion.
The Mobile Web: Taming the Beast
It’s no secret that recent advances in mobile devices have dramatically changed the way people use the internet.