A little thought leadership in our moments of reflection.
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
Read More about the Increase Emotional Connections to Travellers postIf you want to build long-term value for your brand, you have to step back look at the big picture.
Read More about the Think Long Term and Sweat the Small Stuff postTravellers in the luxury market have different motivations than the average traveller. Aligning your brand, product and services with these motives will increase your resonance with this demographic.
Read More about the Increase the Resonance of Your Brand with Luxury Travellers postThere's a big difference between making digital experiences accessible and making them inclusivity.
Read More about the Accessibility or Inclusivity? The Right Approach to ADA Compliance postPersonas do a poor job of representing demographically diverse but homogenous users. We say that a focus on values provides a much better foundation to build a solution around.
Read More about the Using value alignment instead of personas postRecently there's been a growing concern over website accessibility. We are often asked what it takes to be compliant with the current WCAG 2.0 and (upcoming) 2.1. Here at Wallop, we've crafted a thorough three-step process to meet this demand for travel and hospitality clients.
Read More about the Accessibility & Website Compliance postWhile this is well-trodden ground, we continue to see leads coming through the door as RFPs. But they're a terrible way of engaging agencies like us, and I'm going to add our voice to the many that advocate an end to this unwholesome yet highly entrenched practice.
Read More about the The trouble with RFPs postThe General Data Protection Regulation, or GDPR, is an upcoming regulation in the EU that was created to protect data and privacy for EU citizens. It comes into effect on the 25th of May.
Read More about the What travel & hospitality brands need to know about GDPR postLoading...
That’s It!