A little thought leadership in our moments of reflection.
There were some notable results that came from two recent surveys - Skift's annual U.S. Affluent Traveler Trends, and Globalwebindex's Affluent Consumer Audience Report. The answers reflect a continuing trend with affluent travelers.
Read More about the Values don’t change postBrands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
Read More about the Increase Emotional Connections to Travellers postIf you want to build long-term value for your brand, you have to step back look at the big picture.
Read More about the Think Long Term and Sweat the Small Stuff postTravellers in the luxury market have different motivations than the average traveller. Aligning your brand, product and services with these motives will increase your resonance with this demographic.
Read More about the Increase the Resonance of Your Brand with Luxury Travellers postThere's a big difference between making digital experiences accessible and making them inclusivity.
Read More about the Accessibility or Inclusivity? The Right Approach to ADA Compliance postPersonas are a good way to target groups through demographics. But today, for high net worth users who are diverse, aligning the solution to their values is a more effective approach
Read More about the Using value alignment instead of personas postRecently there's been a growing concern over website accessibility. We are often asked what it takes to be compliant with the current WCAG 2.0 and (upcoming) 2.1. Here at Wallop, we've crafted a thorough three-step process to meet this demand for travel and hospitality clients.
Read More about the Accessibility & Website Compliance postWhile this is well-trodden ground, we continue to see leads coming through the door as RFPs. But they're a terrible way of engaging agencies like us, and I'm going to add our voice to the many that advocate an end to this unwholesome yet highly entrenched practice.
Read More about the The trouble with RFPs postLoading...
That’s It!