Accessibility or Inclusivity? The Right Approach to ADA Compliance

There’s a big difference between making digital experiences accessible and making them inclusivity.

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Using value alignment
instead of personas

Stephen Saugestad, January 5, 2019
Digital MarketingPersonasStrategy

Personas do a poor job of representing demographically diverse but homogenous users. We say that a focus on values provides a much better foundation to build a solution around.

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Accessibility & Website Compliance

Nick Adkins, November 28, 2018
AccessibilityHospitalityMarket ResearchStrategy

Recently there’s been a growing concern over website accessibility. We are often asked what it takes to be compliant with the current WCAG 2.0 and (upcoming) 2.1. Here at Wallop, we’ve crafted a thorough three-step process to meet this demand for travel and hospitality clients.

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What travel & hospitality brands need to know about GDPR

Stephen Saugestad, April 6, 2018
Digital MarketingHospitalityStrategy

The General Data Protection Regulation, or GDPR, is an upcoming regulation in the EU that was created to protect data and privacy for EU citizens. It comes into effect on the 25th of May.

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The Storytelling Effect

Stephen Saugestad, March 29, 2018
Market ResearchStrategy

Storytelling – it’s been around for ages, and the vehicle we’ve used to record a lot of that history. It’s endured and effective in almost every industry because of its qualities.

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Tell Me a Story: The Magic of Data Storytelling

Andreanna Mazereeuw, March 19, 2018
Digital MarketingStrategy

Data facilitates understanding. Storytelling facilitates emotion. Learn how you can bring these two worlds together to better enlighten and engage your audience.

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Bing Ads – A Surprising AdWords Alternative

Michael Owen, February 2, 2018
Digital MarketingStrategy

Are you advertising on Google AdWords? Have you also considered Bing Ads? Bing offers a proven and growing alternative, or addition to, Google’s AdWords.

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SSL Certificates and SEO – Are They Necessary?

Michael Owen, August 24, 2017
Digital MarketingSEOStrategy

Google recently began contacting website owners directly through Search Console (formerly Google’s Webmaster Tools) with a somewhat cryptic message about Google Chrome security warnings and SSL Certificates.

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The State of Mobile + Travel

Kristen Poskitt, March 3, 2017

The typical path from research → engagement → purchase has been completely disrupted by smartphones. Hoteliers are now faced with a quickly evolving channel to find and convert new guests.

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Airbnb Now and
Where It’s Going

Stephen Saugestad, February 10, 2017
Market ResearchStrategy

In this article we examine the current state of Airbnb, its impact on the market, and where it’s going.

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Luxury Travel Insights Series: Part One

Kristen Poskitt, November 29, 2016
Luxury TravelMarket ResearchPersonasStrategy

Luxury travel is a $350 billion industry. This niche sector is extremely valuable, so what can you do to reach affluent travelers? We’ve curated data about UHNW individuals to help luxury hoteliers inspire travel to their properties.

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One Thing I Took Away From the Skift Forum

A singular theme stuck with me after the Skift Forum in NYC last month: the robots are here, and they are bringing their friends. It was made abundantly clear, during those 2 days at The Lincoln Centre, that personalization through Artificial Intelligence and voice-based search will fundamentally change the way human beings search for, purchase, and experience travel.

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The Changing Landscape of Marketing Budget Allocation

Salvador Daswani, September 26, 2016
Digital MarketingStrategy

As a marketer of a luxury hotel, you’ve likely struggled with how to allocate your digital marketing budget. There are some interesting challenges around how to spend those precious digital marketing dollars.

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Gripes about OTAs are well founded

Stephen Saugestad, July 7, 2016

Working in the hotel industry, we hear a lot of gripes about OTAs (Online Travel Agencies) like Expedia, Hotwire,, Hotel Tonight etc. And for good reason.

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Five Lessons from the Google Performance Summit

Kristen Poskitt, May 31, 2016
Digital MarketingMobileStrategy

A global audience of marketers attended or watched the livestream of the Google Performance Summit on May 24 2016.

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Wallop at CIMC 2016

Kristen Poskitt, April 22, 2016

The Canadian Internet Marketing Conference (CIMC) brought over 1,200 new visitors to the beautiful town of Squamish between April 14 – 15, 2016.

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Why We Travel

Ryan Clarke, April 20, 2016
Deep InsightHospitalityStrategy

By better understanding why we travel, we can improve our approach to marketing travel experiences on the web.

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The Art + Science of Understanding Your Guests

Kristen Poskitt, April 4, 2016

The relevance and granularity of personalization is what can ultimately persuade someone to book at a specific property, book direct and even become a loyal, returning guest.

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ADA compliance for hotel websites

Stephen Saugestad, December 10, 2015

Just as business are required by the ADA to accommodate customers with disabilities in the physical world, they are required to do so on the web.

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Digital Marketing Trends for Luxury Hotels in 2015

Ryan Clarke, March 31, 2015

Each year, we compile a list of digital marketing trends for luxury hotels. With the end of 2014 being as busy as it was, it must have slipped our mind.

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How hotels can use photography to excite, inspire and inform

Geoff Agnew, September 17, 2014

The true goal – the oft-neglected contributor to conversions – is effective visual communication. After all, communication is a key ingredient in transforming browsers to buyers.

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Multiple domains VS directories

Stephen Saugestad, August 21, 2014

There’s a number of things you need to consider before choosing what’s right for your business.

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HSMAI Digital Strategy Conference Notes: Responsive Design Panel

Ryan Clarke, March 4, 2014

This post is meant to summarize the discussion in New York last week. I was invited to be part of a panel on Responsive Design for Hotels with Andy Kauffman, VP of Global eCommerce Marketing at Marriott International, and Brian Estep, VP Sales at buuteeq. The panel was led by Michael Bennett, VP Marketing at KSL Resorts, who did a great job of asking good questions and keeping the discussion moving.

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14 web trends for luxury hotels in 2014

Ryan Clarke, October 18, 2013

This post could have been titled “14 web trends for boutique, independent, luxury, exclusive, art hotels, resorts, escapes, spas, camps, cabins, excursions, and yurts.” But you have to draw the line somewhere. And despite (or perhaps because of) its ambiguity, “luxury” is still a relevant word.

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Designing Responsively

Stephen Saugestad, April 18, 2013

There are plenty of great articles about responsive design, so I don’t intend on repeating what’s already out there. But I’m finding there’s a lack of material geared for people outside of the web industry.

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3 Days in Dubai: Looking Back on the Luxury Hospitality Summit

Ryan Clarke, January 23, 2013
HospitalityMobileSocial MediaStrategy

After back-to-back red-eye flights, I found myself in Dubai for 3 days. I would have stayed longer, but Canadians are on a short leash due a disagreement between Air Canada and Emirates Airlines. Travelling alone inevitably leaves ample time for good old-fashioned tourism.

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Thoughts from South Africa

Stephen Saugestad, January 16, 2013

So we’ve been hard at work re-designing the Singita website. It’s an established name in luxury eco-tourism, in the midst of an extensive rebranding process. We were brought onboard to reinvent the digital application of the brand.

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Luxury Hospitality and the Social Mobile Web

Ryan Clarke, October 31, 2012
HospitalityMobileSocial MediaStrategy

Social is a highly effective marketing channel for hotels; no marketer worth his or her salt will tell you otherwise. Social is even more effective for boutique, luxury hospitality brands. However, by the same token, social can be exponentially more destructive to luxury brand equity if not handled properly.

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13 Web Trends for Boutique Hotels in 2013

Ryan Clarke, August 28, 2012

To help spur on productive discussions and to make our clients’ jobs a little easier, we’ve put together a list of 13 important web trends for the hospitality industry in 2013.

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Usability: An Integral Part of the Guest Experience

Ryan Clarke, May 24, 2012

As hotel websites become increasingly interactive, some guests will accept frustrating online experiences as inevitabilities; growing pains in the evolution of the web. Yet, as users’ patience wanes and they spend less time on frustrating sites, it’s time we start seeing usability for what it is: a business concern.

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Picking the Right Video Format

Janice Yao, May 5, 2012

Publishing video on your website is now relatively simple. But with all the formatting options available, it can be difficult to choose the platform and video player that perfectly fits your needs.

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What You Missed in Toronto

Ryan Clarke, March 10, 2012
Social MediaStrategy

Last week, we attended the Hotel Association of Canada conference in Toronto, which conveniently coincided with the Canadian Tourism Marketing Summit and Online-Revealed Canada; a veritable grand-slam of all things hospitality, travel, tourism, and digital.

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Key Attributes of an Effective Hotel Website

Stephen Saugestad, September 22, 2010

If you’re a hotelier, you’ve probably heard the phrase “best practice” bandied around in the context of designing and building a website. Typically it’s nothing more than a buzz phrase in an industry that’s littered with them.

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Cut to the Chase

Stephen Saugestad, March 8, 2009

Considering the volume of information on the web and an audience that is growing increasingly impatient, your website had better communicate its message quickly and clearly.

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