Buying Travel Was Never Rational
People spend a lot of time and effort trying to convince people to buy on screens. They agonize over the choice of words.
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Category: Strategy
A little thought leadership in our moments of reflection.
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Key Takeaways from the Digital PM Summit
Last week I attended the Digital PM Summit by Bureau of Digital in Orlando, Florida. Here are some key takeaways.
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We put together a roundup of some frighteningly simple things luxury travel brands can do to appeal to affluent travelers.
Read More about the The Frighteningly Simple Ways Brands Can Tailor Their Strategy To Affluent Travelers Preferences postValues don’t change
There were some notable results that came from two recent surveys - Skift's annual U.S. Affluent Traveler Trends, and Globalwebindex's Affluent Consumer Audience Report. The answers reflect a continuing trend with affluent travelers.
Read More about the Values don’t change postIncrease Emotional Connections to Travellers
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
Read More about the Increase Emotional Connections to Travellers postThink Long Term and Sweat the Small Stuff
If you want to build long-term value for your brand, you have to step back look at the big picture.
Read More about the Think Long Term and Sweat the Small Stuff postIncrease the Resonance of Your Brand with Luxury Travellers
Travellers in the luxury market have different motivations than the average traveller. Aligning your brand, product and services with these motives will increase your resonance with this demographic.
Read More about the Increase the Resonance of Your Brand with Luxury Travellers postAccessibility or Inclusivity? The Right Approach to ADA Compliance
There's a big difference between making digital experiences accessible and making them inclusivity.
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