Managing projects in a remote world
There’s no doubt that this year has been hard for everyone. The world has had to adapt and we have altered the ways…
Read More about the Managing projects in a remote world postFilter By:
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- Design 17
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Facebook: To Boycott or Not to Boycott?
Positioning, Social Media, Strategy
As you’ve likely heard, a growing number of companies are choosing to boycott Facebook advertising for the month of July. As a digital agency who leverages Facebook's advertising capabilities on a daily basis, we've been watching this pretty closely to see how this progresses.
Read More about the Facebook: To Boycott or Not to Boycott? postMaking Sense of Google Trends
Digital Marketing, SEO, Strategy
Understanding what people are (and are not) searching for is more important than ever. Google Trends is a key tool for doing this. It offers you the advantage of looking at phrases you may never have focused on with paid ads or organic search.
Read More about the Making Sense of Google Trends postGood news: the Luxury Travel Burble is Bursting. Wait. What?
Not long ago I compared the recent experience of independent high-end hoteliers and luxury resort owners to ‘sky diving into a recession.’ That’s because…
Read More about the Good news: the Luxury Travel Burble is Bursting. Wait. What? postLanding Softly after Skydiving into a Recession
Luxury Travel, Market Research, Strategy
A typical skydiver waits a minute before opening their parachute manually but not before falling 12,000 feet at a rate of 200 per second (Americans…
Read More about the Landing Softly after Skydiving into a Recession postNavigating Covid-19: Part 2 | A Hospitality Marketer’s Guide
Hospitality, Market Research, Strategy
It’s going to be a rough couple of months for the travel industry, there’s no doubt about it. But not all is lost. With a cool head, a bit of flexibility, lots of empathy, and some creative thinking, hospitality marketers have the opportunity to minimize the effect of Covid-19 on their business.
Read More about the Navigating Covid-19: Part 2 | A Hospitality Marketer’s Guide postNavigating Covid-19: Part 1
Hospitality, Market Research, Strategy
We are on the front lines of what is likely to be a significant downturn, and travel is the canary in the coal mine. The…
Read More about the Navigating Covid-19: Part 1 postTwo Paths to Defining a Luxury Real Estate Audience
Over the last couple years, we’ve started working with two Vancouver-based luxury residential real estate developers, Westbank…
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