In the realm of luxury travel and hospitality, crafting a compelling online presence is crucial. Your hotel website isn’t just a digital brochure; it’s a…
As you’ve likely heard, a growing number of companies are choosing to boycott Facebook advertising for the month of July. As a digital agency who leverages Facebook's advertising capabilities on a daily basis, we've been watching this pretty closely to see how this progresses.
Understanding what people are (and are not) searching for is more important than ever. Google Trends is a key tool for doing this. It offers you the advantage of looking at phrases you may never have focused on with paid ads or organic search.
Not long ago I compared the recent experience of independent high-end hoteliers and luxury resort owners to ‘sky diving into a recession.’ That’s because…