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Digital Advertising, Deep Insight, Digital Marketing, Strategy
Going…going…gone. For some time Google has been warning its search ad platform users that they would be removing one of the four keyword…
Read More about the What Google Ads’ Latest Keyword Match Type Update Means For Advertisers postThis post is a collaboration between Stephen & Nick, our in-house expert on accessibility for the web. If you are a…
Read More about the Accessibility Software VS Manual Remediation postThere’s no doubt that this year has been hard for everyone. The world has had to adapt and we have altered the ways…
Read More about the Managing projects in a remote world postPositioning, Social Media, Strategy
As you’ve likely heard, a growing number of companies are choosing to boycott Facebook advertising for the month of July. As a digital agency who leverages Facebook's advertising capabilities on a daily basis, we've been watching this pretty closely to see how this progresses.
Read More about the Facebook: To Boycott or Not to Boycott? postDigital Marketing, SEO, Strategy
Understanding what people are (and are not) searching for is more important than ever. Google Trends is a key tool for doing this. It offers you the advantage of looking at phrases you may never have focused on with paid ads or organic search.
Read More about the Making Sense of Google Trends postNot long ago I compared the recent experience of independent high-end hoteliers and luxury resort owners to ‘sky diving into a recession.’ That’s because…
Read More about the Good news: the Luxury Travel Burble is Bursting. Wait. What? postLuxury Travel, Market Research, Strategy
A typical skydiver waits a minute before opening their parachute manually but not before falling 12,000 feet at a rate of 200 per second (Americans…
Read More about the Landing Softly after Skydiving into a Recession postHospitality, Market Research, Strategy
It’s going to be a rough couple of months for the travel industry, there’s no doubt about it. But not all is lost. With a cool head, a bit of flexibility, lots of empathy, and some creative thinking, hospitality marketers have the opportunity to minimize the effect of Covid-19 on their business.
Read More about the Navigating Covid-19: Part 2 | A Hospitality Marketer’s Guide postLoading...