Thoughts and industry insights from the Wallop team.
Stephen Saugestad Digital Marketing | Strategy |
While this is well-trodden ground, we continue to see leads coming through the door as RFPs. But they’re a terrible way of engaging agencies like us, and I’m going to add our voice to the many that advocate an end to this unwholesome yet highly entrenched practice.
Stephen Saugestad Digital Marketing | Hospitality | Strategy |
The General Data Protection Regulation, or GDPR, is an upcoming regulation in the EU that was created to protect data and privacy for EU citizens. It comes into effect on the 25th of May.
Stephen Saugestad Research | Strategy |
Storytelling – it’s been around for ages, and the vehicle we’ve used to record a lot of that history. It’s endured and effective in almost every industry because of its qualities.
Andreanna Mazereeuw Digital Marketing | Strategy |
Data facilitates understanding. Storytelling facilitates emotion. Learn how you can bring these two worlds together to better enlighten and engage your audience.
Are you advertising on Google AdWords? Have you also considered Bing Ads? Bing offers a proven and growing alternative, or addition to, Google’s AdWords.
Stephen Saugestad Digital Marketing | SEO | Strategy |
Google recently began contacting website owners directly through Search Console (formerly Google’s Webmaster Tools) with a somewhat cryptic message about Google Chrome security warnings and SSL Certificates.
Stephen Saugestad Mobile | Strategy |
The typical path from research → engagement → purchase has been completely disrupted by smartphones. Hoteliers are now faced with a quickly evolving channel to find and convert new guests.
In this article we examine the current state of Airbnb, its impact on the market, and where it’s going.
Stephen Saugestad Luxury Travel | Research | Personas | Strategy |
Luxury travel is a $350 billion industry. This niche sector is extremely valuable, so what can you do to reach affluent travelers? We’ve curated data about UHNW individuals to help luxury hoteliers inspire travel to their properties.
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