Insights

Thoughts and industry insights from the Wallop team.

Stephen Saugestad Hospitality | Research | Personalization | Strategy |

One Thing I Took Away From the Skift Forum

A singular theme stuck with me after the Skift Forum in NYC last month: the robots are here, and they are bringing their friends. It was made abundantly clear, during those 2 days at The Lincoln Centre, that personalization through Artificial Intelligence and voice-based search will fundamentally change the way human beings search for, purchase, and experience travel.

Stephen Saugestad Digital Marketing | Strategy |

The Changing Landscape of Marketing Budget Allocation

As a marketer of a luxury hotel, you’ve likely struggled with how to allocate your digital marketing budget. There are some interesting challenges around how to spend those precious digital marketing dollars.

Stephen Saugestad Hospitality | Strategy |

Gripes about OTAs are well founded

Working in the hotel industry, we hear a lot of gripes about OTAs (Online Travel Agencies) like Expedia, Hotwire, Booking.com, Hotel Tonight etc. And for good reason.

Stephen Saugestad Digital Marketing | Mobile | Strategy |

Five Lessons from the Google Performance Summit

A global audience of marketers attended or watched the livestream of the Google Performance Summit on May 24 2016.

Stephen Saugestad Strategy |

Wallop at CIMC 2016

The Canadian Internet Marketing Conference (CIMC) brought over 1,200 new visitors to the beautiful town of Squamish between April 14 – 15, 2016.

Stephen Saugestad Deep Insight | Hospitality | Strategy |

Why We Travel

By better understanding why we travel, we can improve our approach to marketing travel experiences on the web.

Stephen Saugestad Hospitality | Strategy |

The Art + Science of Understanding Your Guests

The relevance and granularity of personalization is what can ultimately persuade someone to book at a specific property, book direct and even become a loyal, returning guest.

Stephen Saugestad Design | Hospitality | Strategy |

ADA compliance for hotel websites

Just as business are required by the ADA to accommodate customers with disabilities in the physical world, they are required to do so on the web.

Digital Marketing Trends for Luxury Hotels in 2015

Each year, we compile a list of digital marketing trends for luxury hotels. With the end of 2014 being as busy as it was, it must have slipped our mind.

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