Thoughts and industry insights from the Wallop team.
Stephen Saugestad Project Management | Strategy |
There’s no doubt that this year has been hard for everyone. The world has had to adapt and we have…
Andreanna Mazereeuw Positioning | Social Media | Strategy |
As you’ve likely heard, a growing number of companies are choosing to boycott Facebook advertising for the month of July. As a digital agency who leverages Facebook’s advertising capabilities on a daily basis, we’ve been watching this pretty closely to see how this progresses.
Stephen Saugestad Digital Marketing | SEO | Strategy |
Understanding what people are (and are not) searching for is more important than ever. Google Trends is a key tool for doing this. It offers you the advantage of looking at phrases you may never have focused on with paid ads or organic search.
Stephen Saugestad Luxury Travel | Strategy |
Not long ago I compared the recent experience of independent high-end hoteliers and luxury resort owners to ‘sky diving into…
Stephen Saugestad Luxury Travel | Research | Strategy |
A typical skydiver waits a minute before opening their parachute manually but not before falling 12,000 feet at a rate…
Andreanna Mazereeuw Hospitality | Research | Strategy |
It’s going to be a rough couple of months for the travel industry, there’s no doubt about it. But not…
Stephen Saugestad Hospitality | Research | Strategy |
We are on the front lines of what is likely to be a significant downturn, and travel is the canary…
Stephen Saugestad Digital Marketing | Strategy |
Over the last couple years, we’ve started working with two Vancouver-based luxury residential real estate developers, Westbank and Anthem Properties…
Stephen Saugestad Design | Research | Strategy |
Travel and hospitality brands spend a lot of time trying to convince buyers. They agonize over the choice of words….
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