Thoughts and industry insights from the Wallop team.
Stephen Saugestad Personas | Positioning | Strategy | Value Alignment |
Personas are a good way to target groups through demographics. But today, for high net worth users who are diverse, aligning the solution to their values is a more effective approach
Stephen Saugestad Luxury Travel | Research | Personas | Strategy |
Luxury travel is a $350 billion industry. This niche sector is extremely valuable, so what can you do to reach affluent travelers? We’ve curated data about UHNW individuals to help luxury hoteliers inspire travel to their properties.
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