Using value alignment
instead of personas

Stephen Saugestad, January 5, 2019
Digital MarketingPersonasStrategy

Personas do a poor job of representing demographically diverse but homogenous users. We say that a focus on values provides a much better foundation to build a solution around.

Read More

Luxury Travel Insights Series: Part One

Kristen Poskitt, November 29, 2016
Luxury TravelMarket ResearchPersonasStrategy

Luxury travel is a $350 billion industry. This niche sector is extremely valuable, so what can you do to reach affluent travelers? We’ve curated data about UHNW individuals to help luxury hoteliers inspire travel to their properties.

Read More