Thoughts and industry insights from the Wallop team.
Stephen Saugestad Positioning | Strategy | Value Alignment |
There were some notable results that came from two recent surveys – Skift’s annual U.S. Affluent Traveler Trends, and Globalwebindex’s Affluent Consumer Audience Report. The answers reflect a continuing trend with affluent travelers.
Stephen Saugestad Digital Marketing | Research | Positioning | Strategy |
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
Stephen Saugestad Digital Marketing | Luxury Travel | Research | Strategy |
If you want to build long-term value for your brand, you have to step back look at the big picture.
Stephen Saugestad Digital Marketing | Positioning | Strategy | Value Alignment |
Travellers in the luxury market have different motivations than the average traveller. Aligning your brand, product and services with these motives will increase your resonance with this demographic.
Stephen Saugestad Digital Marketing | Hospitality | Research | Strategy |
There’s a big difference between making digital experiences accessible and making them inclusivity.
Stephen Saugestad Personas | Positioning | Strategy | Value Alignment |
Personas are a good way to target groups through demographics. But today, for high net worth users who are diverse, aligning the solution to their values is a more effective approach
Stephen Saugestad Accessibility | Hospitality | Research | Strategy |
Recently there’s been a growing concern over website accessibility. We are often asked what it takes to be compliant with the current WCAG 2.0 and (upcoming) 2.1. Here at Wallop, we’ve crafted a thorough three-step process to meet this demand for travel and hospitality clients.
Stephen Saugestad Digital Marketing | Strategy |
While this is well-trodden ground, we continue to see leads coming through the door as RFPs. But they’re a terrible way of engaging agencies like us, and I’m going to add our voice to the many that advocate an end to this unwholesome yet highly entrenched practice.
Stephen Saugestad Digital Marketing | Hospitality | Strategy |
The General Data Protection Regulation, or GDPR, is an upcoming regulation in the EU that was created to protect data and privacy for EU citizens. It comes into effect on the 25th of May.
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