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Not long ago I compared the recent experience of independent high-end hoteliers and luxury resort owners to ‘sky diving into a recession.’ That’s because…
Read More about the Good news: the Luxury Travel Burble is Bursting. Wait. What? postLuxury Travel, Market Research, Strategy
A typical skydiver waits a minute before opening their parachute manually but not before falling 12,000 feet at a rate of 200 per second (Americans…
Read More about the Landing Softly after Skydiving into a Recession postHospitality, Market Research, Strategy
It’s going to be a rough couple of months for the travel industry, there’s no doubt about it. But not all is lost. With a cool head, a bit of flexibility, lots of empathy, and some creative thinking, hospitality marketers have the opportunity to minimize the effect of Covid-19 on their business.
Read More about the Navigating Covid-19: Part 2 | A Hospitality Marketer’s Guide postHospitality, Market Research, Strategy
We are on the front lines of what is likely to be a significant downturn, and travel is the canary in the coal mine. The…
Read More about the Navigating Covid-19: Part 1 postOver the last couple years, we’ve started working with two Vancouver-based luxury residential real estate developers, Westbank…
Read More about the Two Paths to Defining a Luxury Real Estate Audience postHospitality, Market Research, Positioning, Value Alignment
The New Year is a time for new beginnings, so it feels like a good time for us to announce a big commitment. I’m…
Read More about the New Year, New Movement postDesign, Market Research, Strategy
Travel and hospitality brands spend a lot of time trying to convince buyers. They agonize over the choice of words. Every amenity is described…
Read More about the Buying Travel Is Not Rational postLast week I attended the Digital PM Summit by Bureau of Digital in Orlando, Florida. Here are some key takeaways.
Read More about the Key Takeaways from the Digital PM Summit postLoading...