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Digital Marketing, SEO, Strategy
Understanding what people are (and are not) searching for is more important than ever. Google Trends is a key tool for doing this. It offers you the advantage of looking at phrases you may never have focused on with paid ads or organic search.
Read More about the Making Sense of Google Trends postNot long ago I compared the recent experience of independent high-end hoteliers and luxury resort owners to ‘sky diving into a recession.’ That’s because…
Read More about the Good news: the Luxury Travel Burble is Bursting. Wait. What? postLuxury Travel, Market Research, Strategy
A typical skydiver waits a minute before opening their parachute manually but not before falling 12,000 feet at a rate of 200 per second (Americans…
Read More about the Landing Softly after Skydiving into a Recession postHospitality, Market Research, Strategy
It’s going to be a rough couple of months for the travel industry, there’s no doubt about it. But not all is lost. With a cool head, a bit of flexibility, lots of empathy, and some creative thinking, hospitality marketers have the opportunity to minimize the effect of Covid-19 on their business.
Read More about the Navigating Covid-19: Part 2 | A Hospitality Marketer’s Guide postHospitality, Market Research, Strategy
We are on the front lines of what is likely to be a significant downturn, and travel is the canary in the coal mine. The…
Read More about the Navigating Covid-19: Part 1 postOver the last couple years, we’ve started working with two Vancouver-based luxury residential real estate developers, Westbank…
Read More about the Two Paths to Defining a Luxury Real Estate Audience postHospitality, Market Research, Positioning, Value Alignment
The New Year is a time for new beginnings, so it feels like a good time for us to announce a big commitment. I’m…
Read More about the New Year, New Movement postDesign, Market Research, Strategy
Travel and hospitality brands spend a lot of time trying to convince buyers. They agonize over the choice of words. Every amenity is described…
Read More about the Buying Travel Is Not Rational postLoading...