Ideas

Thoughts and industry insights from the Wallop team.

Accessibility or Inclusivity? The Right Approach to ADA Compliance

There’s a big difference between making digital experiences accessible and making them inclusivity.

Using value alignment instead of personas

Personas are a good way to target groups through demographics. But today, for high net worth users who are diverse, aligning the solution to their values is a more effective approach

Accessibility & Website Compliance

Recently there’s been a growing concern over website accessibility. We are often asked what it takes to be compliant with the current WCAG 2.0 and (upcoming) 2.1. Here at Wallop, we’ve crafted a thorough three-step process to meet this demand for travel and hospitality clients.

The trouble with RFPs

While this is well-trodden ground, we continue to see leads coming through the door as RFPs. But they’re a terrible way of engaging agencies like us, and I’m going to add our voice to the many that advocate an end to this unwholesome yet highly entrenched practice.

What travel & hospitality brands need to know about GDPR

The General Data Protection Regulation, or GDPR, is an upcoming regulation in the EU that was created to protect data and privacy for EU citizens. It comes into effect on the 25th of May.

The Storytelling Effect

Storytelling – it’s been around for ages, and the vehicle we’ve used to record a lot of that history. It’s endured and effective in almost every industry because of its qualities.

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