Social Media, Digital Marketing
Facebook’s seen its fair share of controversy lately. But what does this mean for luxury travel brands? Take a look at Facebooks current advertising offering and explore it's growing (yet controversial) potential.
Read More about the Facebook ads: growing potential or burst bubble? postStrategy, Mobile, Micro-moments
The typical path from research → engagement → purchase has been completely disrupted by smartphones. Hoteliers are now faced with a quickly evolving channel to find and convert new guests.
Read More about the The State of Mobile + Travel postHospitality, Design, Video, Digital Marketing
"We are doing great sales from the website and the films in particular are helping to sell the dream. The loop on the homepage is the crown of it all. We love it!"
Read More about the The best kind of email to get from a client postIn this article we examine the current state of Airbnb, its impact on the market, and where it's going.
Read More about the Airbnb now, and where It’s going postStrategy, Market Research, Luxury Travel, Personas
Luxury travel is a $350 billion industry. This niche sector is extremely valuable, so what can you do to reach affluent travelers? We've curated data about UHNW individuals to help luxury hoteliers inspire travel to their properties.
Read More about the Luxury Travel Insights Series: Part One postStrategy, Hospitality, Market Research, Personalization
A singular theme stuck with me after the Skift Forum in NYC last month: the robots are here, and they are bringing their friends. It was made abundantly clear, during those 2 days at The Lincoln Centre, that personalization through Artificial Intelligence and voice-based search will fundamentally change the way human beings search for, purchase, and experience travel.
Read More about the One Thing I Took Away From the Skift Forum postMobile, Digital Marketing, Micro-moments
The key theme of the Partners Connect presentation was mobile. Insights included consumer behaviour, micro-moments, and the opportunities with mobile experiences. We’ve summarized the 3 most compelling takeaways and relevant resources.
Read More about the 3 Key Takeaways from the Q3 Google Partners Connect postAs a marketer of a luxury hotel, you’ve likely struggled with how to allocate your digital marketing budget. There are some interesting challenges around how to spend those precious digital marketing dollars.
Read More about the The Changing Landscape of Marketing Budget Allocation postLoading...