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Personas, Positioning, Strategy, Value Alignment
Personas are a good way to target groups through demographics. But today, for high net worth users who are diverse, aligning the solution to their values is a more effective approach
Read More about the Using value alignment instead of personas postAccessibility, Hospitality, Market Research, Strategy
Recently there's been a growing concern over website accessibility. We are often asked what it takes to be compliant with the current WCAG 2.0 and (upcoming) 2.1. Here at Wallop, we've crafted a thorough three-step process to meet this demand for travel and hospitality clients.
Read More about the Accessibility & Website Compliance postWhile this is well-trodden ground, we continue to see leads coming through the door as RFPs. But they're a terrible way of engaging agencies like us, and I'm going to add our voice to the many that advocate an end to this unwholesome yet highly entrenched practice.
Read More about the The trouble with RFPs postDigital Marketing, Hospitality, Strategy
The General Data Protection Regulation, or GDPR, is an upcoming regulation in the EU that was created to protect data and privacy for EU citizens. It comes into effect on the 25th of May.
Read More about the What travel & hospitality brands need to know about GDPR postStorytelling - it's been around for ages, and the vehicle we've used to record a lot of that history. It's endured and effective in almost every industry because of its qualities.
Read More about the The Storytelling Effect postData facilitates understanding. Storytelling facilitates emotion. Learn how you can bring these two worlds together to better enlighten and engage your audience.
Read More about the Tell Me a Story: The Magic of Data Storytelling postAre you advertising on Google AdWords? Have you also considered Bing Ads? Bing offers a proven and growing alternative, or addition to, Google’s AdWords.
Read More about the Bing Ads – A Surprising AdWords Alternative postDevelopment, Digital Marketing, SEO
Have you ever visited a website only to have it take what feels like ages to load? I certainly have. While I’d love to say that patience is among my many virtues, it’s not. The longer a page takes to load, the more likely I am to abandon it.
Read More about the Page Speed: Patience is a Virtue that You Shouldn’t Count On postLoading...
