Navigating Covid-19: Part 1
Hospitality, Market Research, Strategy
We are on the front lines of what is likely to be a significant downturn, and travel is the canary in the coal mine. The…
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- Culture 2
- Project Management 2
- Digital Advertising 9
- Accessibility 6
- Deep Insight 6
- Design 17
- Development 11
- Digital Marketing 30
- Hospitality 33
- Luxury Travel 7
- Market Research 16
- Micro-moments 2
- Mobile 10
- Personalization 1
- Personas 2
- Positioning 6
- SEO 12
- Social Media 11
- Strategy 51
- Uncategorized 5
- Value Alignment 5
- Video 6
Two Paths to Defining a Luxury Real Estate Audience
Over the last couple years, we’ve started working with two Vancouver-based luxury residential real estate developers, Westbank…
Read More about the Two Paths to Defining a Luxury Real Estate Audience postNew Year, New Movement
Hospitality, Market Research, Positioning, Value Alignment
The New Year is a time for new beginnings, so it feels like a good time for us to announce a big commitment. I’m…
Read More about the New Year, New Movement postBuying Travel Is Not Rational
Design, Market Research, Strategy
Travel and hospitality brands spend a lot of time trying to convince buyers. They agonize over the choice of words. Every amenity is described…
Read More about the Buying Travel Is Not Rational postKey Takeaways from the Digital PM Summit
Last week I attended the Digital PM Summit by Bureau of Digital in Orlando, Florida. Here are some key takeaways.
Read More about the Key Takeaways from the Digital PM Summit postThe Frighteningly Simple Ways Brands Can Tailor Their Strategy To Affluent Travelers Preferences
Digital Marketing, Luxury Travel, Strategy
We put together a roundup of some frighteningly simple things luxury travel brands can do to appeal to affluent travelers.
Read More about the The Frighteningly Simple Ways Brands Can Tailor Their Strategy To Affluent Travelers Preferences postValues don’t change
Positioning, Strategy, Value Alignment
There were some notable results that came from two recent surveys - Skift's annual U.S. Affluent Traveler Trends, and Globalwebindex's Affluent Consumer Audience Report. The answers reflect a continuing trend with affluent travelers.
Read More about the Values don’t change postIncrease Emotional Connections to Travellers
Digital Marketing, Market Research, Positioning, Strategy
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
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