There were some notable results that came from two recent surveys - Skift's annual U.S. Affluent Traveler Trends, and Globalwebindex's Affluent Consumer Audience Report. The answers reflect a continuing trend with affluent travelers.
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
Travellers in the luxury market have different motivations than the average traveller. Aligning your brand, product and services with these motives will increase your resonance with this demographic.
Personas are a good way to target groups through demographics. But today, for high net worth users who are diverse, aligning the solution to their values is a more effective approach
Recently there's been a growing concern over website accessibility. We are often asked what it takes to be compliant with the current WCAG 2.0 and (upcoming) 2.1. Here at Wallop, we've crafted a thorough three-step process to meet this demand for travel and hospitality clients.