Thoughts and industry insights from the Wallop team.
Andreanna Mazereeuw Hospitality | Research | Strategy |
It’s going to be a rough couple of months for the travel industry, there’s no doubt about it. But not…
Stephen Saugestad Hospitality | Research | Strategy |
We are on the front lines of what is likely to be a significant downturn, and travel is the canary…
Stephen Saugestad Digital Marketing | Strategy |
Over the last couple years, we’ve started working with two Vancouver-based luxury residential real estate developers, Westbank and Anthem Properties…
Stephen Saugestad Hospitality | Research | Positioning | Value Alignment |
The New Year is a time for new beginnings, so it feels like a good time for us to announce…
Stephen Saugestad Design | Research | Strategy |
Travel and hospitality brands spend a lot of time trying to convince buyers. They agonize over the choice of words….
Stephen Saugestad Project Management | Strategy |
Last week I attended the Digital PM Summit by Bureau of Digital in Orlando, Florida. Here are some key takeaways.
Elena Vvedenskaya Digital Marketing | Luxury Travel | Strategy |
We put together a roundup of some frighteningly simple things luxury travel brands can do to appeal to affluent travelers.
Stephen Saugestad Positioning | Strategy | Value Alignment |
There were some notable results that came from two recent surveys – Skift’s annual U.S. Affluent Traveler Trends, and Globalwebindex’s Affluent Consumer Audience Report. The answers reflect a continuing trend with affluent travelers.
Stephen Saugestad Digital Marketing | Research | Positioning | Strategy |
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
Loading
No more posts to load.
