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Luxury Travel, Market Research, Personas, Strategy
Luxury travel is a $350 billion industry. This niche sector is extremely valuable, so what can you do to reach affluent travelers? We've curated data about UHNW individuals to help luxury hoteliers inspire travel to their properties.
Read More about the Luxury Travel Insights Series: Part One postHospitality, Market Research, Personalization, Strategy
A singular theme stuck with me after the Skift Forum in NYC last month: the robots are here, and they are bringing their friends. It was made abundantly clear, during those 2 days at The Lincoln Centre, that personalization through Artificial Intelligence and voice-based search will fundamentally change the way human beings search for, purchase, and experience travel.
Read More about the One Thing I Took Away From the Skift Forum postDigital Marketing, Micro-moments, Mobile
The key theme of the Partners Connect presentation was mobile. Insights included consumer behaviour, micro-moments, and the opportunities with mobile experiences. We’ve summarized the 3 most compelling takeaways and relevant resources.
Read More about the 3 Key Takeaways from the Q3 Google Partners Connect postAs a marketer of a luxury hotel, you’ve likely struggled with how to allocate your digital marketing budget. There are some interesting challenges around how to spend those precious digital marketing dollars.
Read More about the The Changing Landscape of Marketing Budget Allocation postWorking in the hotel industry, we hear a lot of gripes about OTAs (Online Travel Agencies) like Expedia, Hotwire, Booking.com, Hotel Tonight etc. And for good reason.
Read More about the Gripes about OTAs are well founded postDeep Insight, Digital Marketing, Hospitality
What if I told you there was something you’re exposed to multiple times a day, without even realizing it?
Read More about the Remarketing in the Travel Industry postDigital Marketing, Mobile, Strategy
A global audience of marketers attended or watched the livestream of the Google Performance Summit on May 24 2016.
Read More about the Five Lessons from the Google Performance Summit postThe Canadian Internet Marketing Conference (CIMC) brought over 1,200 new visitors to the beautiful town of Squamish between April 14 - 15, 2016.
Read More about the Wallop at CIMC 2016 postLoading...
