Our Director of Marketing, Andreanna Mazereeuw, was recently interviewed by Heather Brown of Brown Marketing and Communications. She spoke with Heather about some of the trends she's seeing in hospitality marketing and how hotel can prioritize their marketing activities into 2021.
Understanding what people are (and are not) searching for is more important than ever. Google Trends is a key tool for doing this. It offers you the advantage of looking at phrases you may never have focused on with paid ads or organic search.Â
Have you ever visited a website only to have it take what feels like ages to load? I certainly have. While I’d love to say that patience is among my many virtues, it’s not. The longer a page takes to load, the more likely I am to abandon it.
Google recently began contacting website owners directly through Search Console (formerly Google’s Webmaster Tools) with a somewhat cryptic message about Google Chrome security warnings and SSL Certificates.
Each year, we compile a list of digital marketing trends for luxury hotels. With the end of 2014 being as busy as it was, it must have slipped our mind.
Google recently announced the launch of a new search algorithm called Hummingbird. It has been up and running for over a month now, and has resulted in minor shifts in search engine results for sites that we monitor. The biggest changes are for outlying pages with content that receives a small amount of the total traffic. It therefore has not had much impact on the site statistics overall. But what is the reasoning behind the change?
When we wrote the original article, we were talking about 1.4 billion mobile subscribers in the world. In a span of almost 3 years, we’re now at 6 billion.