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Digital Advertising, Digital Marketing, Hospitality, SEO
Our Director of Marketing, Andreanna Mazereeuw, was recently interviewed by Heather Brown of Brown Marketing and Communications. She spoke with Heather about some of the trends she's seeing in hospitality marketing and how hotel can prioritize their marketing activities into 2021.
Read More about the The Digital Landscape in a New World postDigital Marketing, SEO, Strategy
Understanding what people are (and are not) searching for is more important than ever. Google Trends is a key tool for doing this. It offers you the advantage of looking at phrases you may never have focused on with paid ads or organic search.Â
Read More about the Making Sense of Google Trends postDevelopment, Digital Marketing, SEO
Have you ever visited a website only to have it take what feels like ages to load? I certainly have. While I’d love to say that patience is among my many virtues, it’s not. The longer a page takes to load, the more likely I am to abandon it.
Read More about the Page Speed: Patience is a Virtue that You Shouldn’t Count On postDigital Marketing, SEO, Strategy
Google recently began contacting website owners directly through Search Console (formerly Google’s Webmaster Tools) with a somewhat cryptic message about Google Chrome security warnings and SSL Certificates.
Read More about the SSL Certificates and SEO – Are They Necessary? postDesign, Hospitality, Mobile, SEO, Strategy, Video
Each year, we compile a list of digital marketing trends for luxury hotels. With the end of 2014 being as busy as it was, it must have slipped our mind.
Read More about the Digital Marketing Trends for Luxury Hotels in 2015 postThere's a number of things you need to consider before choosing what's right for your business.
Read More about the Multiple domains VS directories postGoogle recently announced the launch of a new search algorithm called Hummingbird. It has been up and running for over a month now, and has resulted in minor shifts in search engine results for sites that we monitor. The biggest changes are for outlying pages with content that receives a small amount of the total traffic. It therefore has not had much impact on the site statistics overall. But what is the reasoning behind the change?
Read More about the The Hummingbird Update postWhen we wrote the original article, we were talking about 1.4 billion mobile subscribers in the world. In a span of almost 3 years, we’re now at 6 billion.
Read More about the Mobile – Part II postLoading...