Insights

Thoughts and industry insights from the Wallop team.

Travel Trends 2025

The State of Travel 2025: Understanding the Shifts Beneath the Surface

Every year when the SKIFT State of Travel report comes out, we take a step back to look at the…

AI Personalization

Hotels have always talked about personalization.
AI can make it real.

LISTEN TO THIS AS A PODCAST   For the last decade or so, personalization has been talked about a lot…

The Algorithm Decides: Travel Brands Must Design for AI, Not Just People

LISTEN TO THIS AS A PODCAST   Algorithms already shape the way we travel. AI will soon turbocharge that influence,…

Why OTAs Aren’t the Only Threat to Hotel Occupancy

Over the years we’ve been supporting independent hotels and resorts tackle a multitude of challenges, the largest of which always…

The 10 Most Common Hospitality Website Mistakes

In the realm of luxury travel and hospitality, crafting a compelling online presence is crucial. Your hotel website isn’t just…

The Movies & TV Shows Inspiring Us To Travel

We’ve all been there. Sat on the sofa, watching something on TV that makes us immediately grab our phones and…

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