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Digital Advertising, Digital Marketing, Hospitality
If vacation search advertising were a beach instead of a marketing platform, âHigh Surfâ warning signs would litter beaches from the South Pacific…
Read More about the ‘Travel Voyeurismâ: A Danger to Vacation Advertisers postDoes the name âWallopâ sound to you like an Australian animal? It did to me when I first heard it. I…
Read More about the What the heck is a Wallop? Linda Rohrer is Wallopâs new Director of Sales. postDigital Advertising, Digital Marketing, Hospitality, SEO
Our Director of Marketing, Andreanna Mazereeuw, was recently interviewed by Heather Brown of Brown Marketing and Communications. She spoke with Heather about some of the trends she's seeing in hospitality marketing and how hotel can prioritize their marketing activities into 2021.
Read More about the The Digital Landscape in a New World postHospitality, Market Research, Strategy
Itâs going to be a rough couple of months for the travel industry, thereâs no doubt about it. But not all is lost. With a cool head, a bit of flexibility, lots of empathy, and some creative thinking, hospitality marketers have the opportunity to minimize the effect of Covid-19 on their business.
Read More about the Navigating Covid-19: Part 2 | A Hospitality Marketerâs Guide postHospitality, Market Research, Strategy
We are on the front lines of what is likely to be a significant downturn, and travel is the canary in the coal mine. The…
Read More about the Navigating Covid-19: Part 1 postHospitality, Market Research, Positioning, Value Alignment
The New Year is a time for new beginnings, so it feels like a good time for us to announce a big commitment. I’m…
Read More about the New Year, New Movement postDigital Marketing, Hospitality, Market Research, Strategy
There's a big difference between making digital experiences accessible and making them inclusivity.
Read More about the Accessibility or Inclusivity? The Right Approach to ADA Compliance postAccessibility, Hospitality, Market Research, Strategy
Recently there's been a growing concern over website accessibility. We are often asked what it takes to be compliant with the current WCAG 2.0 and (upcoming) 2.1. Here at Wallop, we've crafted a thorough three-step process to meet this demand for travel and hospitality clients.
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