Hospitality, Market Research, Strategy
It’s going to be a rough couple of months for the travel industry, there’s no doubt about it. But not all is lost. With a cool head, a bit of flexibility, lots of empathy, and some creative thinking, hospitality marketers have the opportunity to minimize the effect of Covid-19 on their business.
Read More about the Navigating Covid-19: Part 2 | A Hospitality Marketer’s Guide postHospitality, Market Research, Strategy
We are on the front lines of what is likely to be a significant downturn, and travel is the canary in the coal mine. The…
Read More about the Navigating Covid-19: Part 1 postHospitality, Market Research, Positioning, Value Alignment
The New Year is a time for new beginnings, so it feels like a good time for us to announce a big commitment. I’m…
Read More about the New Year, New Movement postDigital Marketing, Hospitality, Market Research, Strategy
There's a big difference between making digital experiences accessible and making them inclusivity.
Read More about the Accessibility or Inclusivity? The Right Approach to ADA Compliance postAccessibility, Hospitality, Market Research, Strategy
Recently there's been a growing concern over website accessibility. We are often asked what it takes to be compliant with the current WCAG 2.0 and (upcoming) 2.1. Here at Wallop, we've crafted a thorough three-step process to meet this demand for travel and hospitality clients.
Read More about the Accessibility & Website Compliance postDigital Marketing, Hospitality, Strategy
The General Data Protection Regulation, or GDPR, is an upcoming regulation in the EU that was created to protect data and privacy for EU citizens. It comes into effect on the 25th of May.
Read More about the What travel & hospitality brands need to know about GDPR postDesign, Digital Marketing, Hospitality, Video
Martin will discuss the role of video and storytelling in marketing experiential travel brands at the Independent Lodging Congress in Brooklyn.
Read More about the We’re headed to Brooklyn postThough I have a vested interest in supporting hotels (I run an agency that works primarily with a lot of hotels), I often stay in an Airbnb when I'm paying for travel. The reasons are common among people who use Airbnb. There are some great takeaways for Hoteliers, so I'll outline them in this post.
Read More about the Why people chooseAirbnb over hotels postLoading...