A little thought leadership in our moments of reflection.
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
Read More about the Increase Emotional Connections to Travellers postTravellers in the luxury market have different motivations than the average traveller. Aligning your brand, product and services with these motives will increase your resonance with this demographic.
Read More about the Increase the Resonance of Your Brand with Luxury Travellers postThere's a big difference between making digital experiences accessible and making them inclusivity.
Read More about the Accessibility or Inclusivity? The Right Approach to ADA Compliance postRecently there's been a growing concern over website accessibility. We are often asked what it takes to be compliant with the current WCAG 2.0 and (upcoming) 2.1. Here at Wallop, we've crafted a thorough three-step process to meet this demand for travel and hospitality clients.
Read More about the Accessibility & Website Compliance postThe General Data Protection Regulation, or GDPR, is an upcoming regulation in the EU that was created to protect data and privacy for EU citizens. It comes into effect on the 25th of May.
Read More about the What travel & hospitality brands need to know about GDPR postMartin will discuss the role of video and storytelling in marketing experiential travel brands at the Independent Lodging Congress in Brooklyn.
Read More about the We’re headed to Brooklyn postThough I have a vested interest in supporting hotels (I run an agency that works primarily with a lot of hotels), I often stay in an Airbnb when I'm paying for travel. The reasons are common among people who use Airbnb. There are some great takeaways for Hoteliers, so I'll outline them in this post.
Read More about the Why people chooseAirbnb over hotels postTravel and hospitality focused agencies have been reluctant to offer advertising on these two platforms, and there’s not a ton of useful information out there…
Read More about the Snapchat + Instagram for hospitality & travel brands postLoading...
That’s It!