So we've been hard at work re-designing the Singita website. It's an established name in luxury eco-tourism, in the midst of an extensive rebranding process. We were brought onboard to reinvent the digital application of the brand.Read More about the Thoughts from South Africa post
A little thought leadership in our moments of reflection.
Social is a highly effective marketing channel for hotels; no marketer worth his or her salt will tell you otherwise. Social is even more effective for boutique, luxury hospitality brands. However, by the same token, social can be exponentially more destructive to luxury brand equity if not handled properly.Read More about the Luxury Hospitality and the Social Mobile Web post
To help spur on productive discussions and to make our clients' jobs a little easier, we've put together a list of 13 important web trends for the hospitality industry in 2013.Read More about the 13 Web Trends for Boutique Hotels in 2013 post
As hotel websites become increasingly interactive, some guests will accept frustrating online experiences as inevitabilities; growing pains in the evolution of the web. Yet, as users' patience wanes and they spend less time on frustrating sites, it's time we start seeing usability for what it is: a business concern.Read More about the Usability: An Integral Part of the Guest Experience post
Google’s Business Listings is a popular tool that helps consumers find local businesses. For businesses in certain industries, a favourable ranking in the LBL will go a long way in driving qualified traffic to your website. In this article, we discuss how the LBL works and how customer reviews effect ranking within the system.Read More about the Customer Reviews & Google’s Local Business Listings post