Science

Category: Hospitality

A little thought leadership in our moments of reflection.

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Usability: An Integral Part of the Guest Experience

As hotel websites become increasingly interactive, some guests will accept frustrating online experiences as inevitabilities; growing pains in the evolution of the web. Yet, as users' patience wanes and they spend less time on frustrating sites, it's time we start seeing usability for what it is: a business concern.

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Customer Reviews & Google’s Local Business Listings

Google’s Business Listings is a popular tool that helps consumers find local businesses. For businesses in certain industries, a favourable ranking in the LBL will go a long way in driving qualified traffic to your website. In this article, we discuss how the LBL works and how customer reviews effect ranking within the system.

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