Insights

Thoughts and industry insights from the Wallop team.

Stephen Saugestad Hospitality | Research |

Why people chooseAirbnb over hotels

Though I have a vested interest in supporting hotels (I run an agency that works primarily with a lot of hotels), I often stay in an Airbnb when I’m paying for travel. The reasons are common among people who use Airbnb. There are some great takeaways for Hoteliers, so I’ll outline them in this post.

Stephen Saugestad Digital Marketing | Hospitality | Research | Social Media |

Snapchat + Instagram for hospitality & travel brands

Travel and hospitality focused agencies have been reluctant to offer advertising on these two platforms, and there’s not a ton…

Stephen Saugestad Design | Digital Marketing | Hospitality | Video |

The best kind of email to get from a client

“We are doing great sales from the website and the films in particular are helping to sell the dream. The loop on the homepage is the crown of it all. We love it!”

Stephen Saugestad Hospitality | Research | Personalization | Strategy |

One Thing I Took Away From the Skift Forum

A singular theme stuck with me after the Skift Forum in NYC last month: the robots are here, and they are bringing their friends. It was made abundantly clear, during those 2 days at The Lincoln Centre, that personalization through Artificial Intelligence and voice-based search will fundamentally change the way human beings search for, purchase, and experience travel.

Stephen Saugestad Hospitality | Strategy |

Gripes about OTAs are well founded

Working in the hotel industry, we hear a lot of gripes about OTAs (Online Travel Agencies) like Expedia, Hotwire, Booking.com, Hotel Tonight etc. And for good reason.

Stephen Saugestad Deep Insight | Digital Marketing | Hospitality |

Remarketing in the Travel Industry

What if I told you there was something you’re exposed to multiple times a day, without even realizing it?

Stephen Saugestad Deep Insight | Hospitality | Strategy |

Why We Travel

By better understanding why we travel, we can improve our approach to marketing travel experiences on the web.

Stephen Saugestad Hospitality | Strategy |

The Art + Science of Understanding Your Guests

The relevance and granularity of personalization is what can ultimately persuade someone to book at a specific property, book direct and even become a loyal, returning guest.

Stephen Saugestad Design | Hospitality | Strategy |

ADA compliance for hotel websites

Just as business are required by the ADA to accommodate customers with disabilities in the physical world, they are required to do so on the web.

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