Remarketing in the Travel Industry
Deep Insight, Digital Marketing, Hospitality
What if I told you there was something you’re exposed to multiple times a day, without even realizing it?
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- Culture 1
- Project Management 2
- Digital Advertising 7
- Accessibility 5
- Deep Insight 3
- Design 17
- Development 10
- Digital Marketing 29
- Hospitality 32
- Luxury Travel 7
- Market Research 16
- Micro-moments 2
- Mobile 10
- Personalization 1
- Personas 2
- Positioning 6
- SEO 12
- Social Media 11
- Strategy 50
- Uncategorized 5
- Value Alignment 5
- Video 6
Why We Travel
Deep Insight, Hospitality, Strategy
By better understanding why we travel, we can improve our approach to marketing travel experiences on the web.
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The relevance and granularity of personalization is what can ultimately persuade someone to book at a specific property, book direct and even become a loyal, returning guest.
Read More about the The Art + Science of Understanding Your Guests postADA compliance for hotel websites
Just as business are required by the ADA to accommodate customers with disabilities in the physical world, they are required to do so on the web.
Read More about the ADA compliance for hotel websites postHow to Use TripAdvisor’s TripConnect to Increase Direct Bookings for Your Hotel
Are you a hotelier, hotel manager or hotel marketer looking to get more direct reservations and avoid costly OTA (Online Travel Agent) commissions? If you are, then you won’t want to miss this!
Read More about the How to Use TripAdvisor’s TripConnect to Increase Direct Bookings for Your Hotel postDigital Marketing Trends for Luxury Hotels in 2015
Design, Hospitality, Mobile, SEO, Strategy, Video
Each year, we compile a list of digital marketing trends for luxury hotels. With the end of 2014 being as busy as it was, it must have slipped our mind.
Read More about the Digital Marketing Trends for Luxury Hotels in 2015 post2014 – Year in Review
Year 10 was a good one (and so was the party). Our studio is producing some of its best work to date, we've got some amazing talent on board, and some great projects in the portfolio and pipeline.
Read More about the 2014 – Year in Review postHSMAI Digital Strategy Conference Notes: Responsive Design Panel
Design, Hospitality, Mobile, Strategy
This post is meant to summarize the discussion in New York last week. I was invited to be part of a panel on Responsive Design for Hotels with Andy Kauffman, VP of Global eCommerce Marketing at Marriott International, and Brian Estep, VP Sales at buuteeq. The panel was led by Michael Bennett, VP Marketing at KSL Resorts, who did a great job of asking good questions and keeping the discussion moving.
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