Insights

Thoughts and industry insights from the Wallop team.

My first weeks at Wallop

It’s been quite the ride, and despite the disgusting weather we’d been having, I had sprung into an excellent first week at Wallop.

HSMAI Digital Strategy Conference Notes: Responsive Design Panel

This post is meant to summarize the discussion in New York last week. I was invited to be part of a panel on Responsive Design for Hotels with Andy Kauffman, VP of Global eCommerce Marketing at Marriott International, and Brian Estep, VP Sales at buuteeq. The panel was led by Michael Bennett, VP Marketing at KSL Resorts, who did a great job of asking good questions and keeping the discussion moving.

The path to specialization

There are way too many generalists out there, and for us, finding a niche has been a key part our success. A lot of people ask us how we developed our niche, so I’ll provide a bit of background.

What we listened to in 2013

Rdio took over our musical lives this year. It gave us a social layer to our musical tastes and, as a result, it feels we are approaching a sort of musical singularity. At any rate, here are some of the albums we’ve been listening to in our studio this year.

Recap of the Independent Lodging Congress in Philadelphia

Last week, I took the train from Montreal to Philadelphia. I wanted to try something different than an airplane for once. Turns out the train includes enough legroom for Roy Hibbert, free wi-fi and the freedom to roam and meet people.

Changes are afoot

Exciting times for Wallop. The world is back to work, and despite the impending rainy season here in Vancouver there is a palpable sense of enthusiasm from our team, clients and partners.

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