Thoughts and industry insights from the Wallop team.
Stephen Saugestad Hospitality | Mobile | Strategy |
This post could have been titled “14 web trends for boutique, independent, luxury, exclusive, art hotels, resorts, escapes, spas, camps, cabins, excursions, and yurts.” But you have to draw the line somewhere. And despite (or perhaps because of) its ambiguity, “luxury” is still a relevant word.
Stephen Saugestad SEO |
Google recently announced the launch of a new search algorithm called Hummingbird. It has been up and running for over a month now, and has resulted in minor shifts in search engine results for sites that we monitor. The biggest changes are for outlying pages with content that receives a small amount of the total traffic. It therefore has not had much impact on the site statistics overall. But what is the reasoning behind the change?
Stephen Saugestad Hospitality |
If you’re in Vancouver this summer, Grand Hotel: Redesigning Modern Life at the Vancouver Art Gallery is certainly worth your time.
Stephen Saugestad Design | Development | Mobile | Strategy |
There are plenty of great articles about responsive design, so I don’t intend on repeating what’s already out there. But I’m finding there’s a lack of material geared for people outside of the web industry.
Stephen Saugestad Hospitality | Mobile | Social Media | Strategy |
After back-to-back red-eye flights, I found myself in Dubai for 3 days. I would have stayed longer, but Canadians are on a short leash due a disagreement between Air Canada and Emirates Airlines. Travelling alone inevitably leaves ample time for good old-fashioned tourism.
Stephen Saugestad Hospitality | Strategy |
So we’ve been hard at work re-designing the Singita website. It’s an established name in luxury eco-tourism, in the midst of an extensive rebranding process. We were brought onboard to reinvent the digital application of the brand.
Social is a highly effective marketing channel for hotels; no marketer worth his or her salt will tell you otherwise. Social is even more effective for boutique, luxury hospitality brands. However, by the same token, social can be exponentially more destructive to luxury brand equity if not handled properly.
Stephen Saugestad Design | Hospitality | Strategy |
To help spur on productive discussions and to make our clients’ jobs a little easier, we’ve put together a list of 13 important web trends for the hospitality industry in 2013.
As hotel websites become increasingly interactive, some guests will accept frustrating online experiences as inevitabilities; growing pains in the evolution of the web. Yet, as users’ patience wanes and they spend less time on frustrating sites, it’s time we start seeing usability for what it is: a business concern.
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