Insights

Thoughts and industry insights from the Wallop team.

What You Missed in Toronto

Last week, we attended the Hotel Association of Canada conference in Toronto, which conveniently coincided with the Canadian Tourism Marketing Summit and Online-Revealed Canada; a veritable grand-slam of all things hospitality, travel, tourism, and digital.

Hotel Websites Still Tops for Consumers

There’s a lot of talk about social media being a game changer in the hospitality industry, and that’s mostly accurate.

ROI of Website Videos

Here at Wallop, we‘re big proponents of video usage, especially in the context of building websites.

Key Attributes of an Effective Hotel Website

If you’re a hotelier, you’ve probably heard the phrase “best practice” bandied around in the context of designing and building a website. Typically it’s nothing more than a buzz phrase in an industry that’s littered with them.

Search Engine Optimization: A Primer

SEO is an extremely popular topic with clients of any web design studio. And even more so with clients in the hospitality industry, as googling for hotels is a common way to find accommodations.

Social Media & the Hospitality Industry

The way hotels communicate with their guests is changing, and quickly.

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