Insights

Thoughts and industry insights from the Wallop team.

The Art + Science of Understanding Your Guests

The relevance and granularity of personalization is what can ultimately persuade someone to book at a specific property, book direct and even become a loyal, returning guest.

ADA compliance for hotel websites

Just as business are required by the ADA to accommodate customers with disabilities in the physical world, they are required to do so on the web.

How to Use TripAdvisor’s TripConnect to Increase Direct Bookings for Your Hotel

Are you a hotelier, hotel manager or hotel marketer looking to get more direct reservations and avoid costly OTA (Online Travel Agent) commissions? If you are, then you won’t want to miss this!

Digital Marketing Trends for Luxury Hotels in 2015

Each year, we compile a list of digital marketing trends for luxury hotels. With the end of 2014 being as busy as it was, it must have slipped our mind.

2014 – Year in Review

Year 10 was a good one (and so was the party). Our studio is producing some of its best work to date, we’ve got some amazing talent on board, and some great projects in the portfolio and pipeline.

Multiple domains VS directories

There’s a number of things you need to consider before choosing what’s right for your business.

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