Thoughts and industry insights from the Wallop team.
Stephen Saugestad Digital Marketing | Strategy |
While this is well-trodden ground, we continue to see leads coming through the door as RFPs. But they’re a terrible way of engaging agencies like us, and I’m going to add our voice to the many that advocate an end to this unwholesome yet highly entrenched practice.
Stephen Saugestad Digital Marketing | Hospitality | Strategy |
The General Data Protection Regulation, or GDPR, is an upcoming regulation in the EU that was created to protect data and privacy for EU citizens. It comes into effect on the 25th of May.
Stephen Saugestad Research | Strategy |
Storytelling – it’s been around for ages, and the vehicle we’ve used to record a lot of that history. It’s endured and effective in almost every industry because of its qualities.
Are you advertising on Google AdWords? Have you also considered Bing Ads? Bing offers a proven and growing alternative, or addition to, Google’s AdWords.
Stephen Saugestad Digital Marketing | SEO | Strategy |
Google recently began contacting website owners directly through Search Console (formerly Google’s Webmaster Tools) with a somewhat cryptic message about Google Chrome security warnings and SSL Certificates.
Stephen Saugestad Design | Digital Marketing | Hospitality | Video |
Martin will discuss the role of video and storytelling in marketing experiential travel brands at the Independent Lodging Congress in Brooklyn.
Stephen Saugestad Hospitality | Research |
Though I have a vested interest in supporting hotels (I run an agency that works primarily with a lot of hotels), I often stay in an Airbnb when I’m paying for travel. The reasons are common among people who use Airbnb. There are some great takeaways for Hoteliers, so I’ll outline them in this post.
Stephen Saugestad Digital Marketing | Hospitality | Research | Social Media |
Travel and hospitality focused agencies have been reluctant to offer advertising on these two platforms, and there’s not a ton…
Stephen Saugestad Digital Marketing | Social Media |
Facebook’s seen its fair share of controversy lately. But what does this mean for luxury travel brands? Take a look at Facebooks current advertising offering and explore it’s growing (yet controversial) potential.
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