Insights

Thoughts and industry insights from the Wallop team.

Making Sense of Google Trends

Understanding what people are (and are not) searching for is more important than ever. Google Trends is a key tool for doing this. It offers you the advantage of looking at phrases you may never have focused on with paid ads or organic search. 

Good news: the Luxury Travel Burble is Bursting. Wait. What?

Not long ago I compared the recent experience of independent high-end hoteliers and luxury resort owners to ‘sky diving into…

Landing Softly after Skydiving into a Recession

A typical skydiver waits a minute before opening their parachute manually but not before falling 12,000 feet at a rate…

Navigating Covid-19: Part 1

We are on the front lines of what is likely to be a significant downturn, and travel is the canary…

Two Paths to Defining a Luxury Real Estate Audience

Over the last couple years, we’ve started working with two Vancouver-based luxury residential real estate developers, Westbank and Anthem Properties…

Joining The Movement

New Year, New Movement

The New Year is a time for new beginnings, so it feels like a good time for us to announce…

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