If you’re a hotelier, you’ve probably heard the phrase “best practice” bandied around in the context of designing and building a website. Typically it’s nothing more than a buzz phrase in an industry that’s littered with them.

At best, it’s a self-serving way for businesses to make their process sound more legitimate. At worst, it’s designed to make people believe that it’s endorsed by the larger community of companies who serve businesses in your industry.

Instead we adhere to a set of principals we’ve developed through trial and error, refined by our experience designing and building websites for tourism and hospitality clients. This is an evolving list that we adapt to the ever-changing technical and social landscape. We hope you find it useful.

When you are putting together your packages, specials, and promotions, make sure you follow some general rules. Use language that suggests urgency (“book now”, instead of “reservations”), position it on the page so users will always see it (above the fold [sic] on the most common monitor resolutions), make it accessible on every page if you can, and add a visual accent with colour or motion.

A Guide to Web Font Providers

Design, Strategy

A few years ago, before web fonts became the standard for websites and other digital applications, users were either limited to a handful of web-safe fonts or were forced to convert existing desktop fonts into pseudo web fonts using some sketchy plugins. Nowadays, most fonts available for purchase on sites like myfonts.com give the user the option to purchase a web font version. These fonts that are optimized for the web ensure that they are rendered as sharply as possible on your websites. 

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