We’re headed to Brooklyn
Martin will discuss the role of video and storytelling in marketing experiential travel brands at the Independent Lodging Congress in Brooklyn.
The best kind of email to get from a client
“We are doing great sales from the website and the films in particular are helping to sell the dream. The loop on the homepage is the crown of it all. We love it!”
ADA compliance for hotel websites
Just as business are required by the ADA to accommodate customers with disabilities in the physical world, they are required to do so on the web.
Digital Marketing Trends for Luxury Hotels in 2015
Each year, we compile a list of digital marketing trends for luxury hotels. With the end of 2014 being as busy as it was, it must have slipped our mind.
2014 – Year in Review
Year 10 was a good one (and so was the party). Our studio is producing some of its best work to date, we’ve got some amazing talent on board, and some great projects in the portfolio and pipeline.
How hotels can use photography to excite, inspire and inform
The true goal – the oft-neglected contributor to conversions – is effective visual communication. After all, communication is a key ingredient in transforming browsers to buyers.
Multiple domains VS directories
There’s a number of things you need to consider before choosing what’s right for your business.
Reworking our approach to project management
New people. New tools.
My first weeks at Wallop
It’s been quite the ride, and despite the disgusting weather we’d been having, I had sprung into an excellent first week at Wallop.
HSMAI Digital Strategy Conference Notes: Responsive Design Panel
This post is meant to summarize the discussion in New York last week. I was invited to be part of a panel on Responsive Design for Hotels with Andy Kauffman, VP of Global eCommerce Marketing at Marriott International, and Brian Estep, VP Sales at buuteeq. The panel was led by Michael Bennett, VP Marketing at KSL Resorts, who did a great job of asking good questions and keeping the discussion moving.
The path to specialization
There are way too many generalists out there, and for us, finding a niche has been a key part our success. A lot of people ask us how we developed our niche, so I’ll provide a bit of background.
There are plenty of great articles about responsive design, so I don’t intend on repeating what’s already out there. But I’m finding there’s a lack of material geared for people outside of the web industry.
13 Web Trends for Boutique Hotels in 2013
To help spur on productive discussions and to make our clients’ jobs a little easier, we’ve put together a list of 13 important web trends for the hospitality industry in 2013.
Usability: An Integral Part of the Guest Experience
As hotel websites become increasingly interactive, some guests will accept frustrating online experiences as inevitabilities; growing pains in the evolution of the web. Yet, as users’ patience wanes and they spend less time on frustrating sites, it’s time we start seeing usability for what it is: a business concern.
The Advantage of Using Web Fonts
In the past few years there has been an emergence of new web-font tools. These tools are opening the door to beautiful typography and design variation across the web. For the sake of simplicity, I’ll compare three widely adopted options. Each product has it’s own advantages and limitations, and knowing the differences is key to determining which service best suits the project.
Key Attributes of an Effective Hotel Website
If you’re a hotelier, you’ve probably heard the phrase “best practice” bandied around in the context of designing and building a website. Typically it’s nothing more than a buzz phrase in an industry that’s littered with them.