We’re headed to Brooklyn

Ryan Clarke, August 22, 2017
DesignDigital MarketingHospitalityVideo

Martin will discuss the role of video and storytelling in marketing experiential travel brands at the Independent Lodging Congress in Brooklyn.

Read More

The best kind of email to get from a client

Ryan Clarke, February 12, 2017
DesignDigital MarketingHospitalityVideo

“We are doing great sales from the website and the films in particular are helping to sell the dream. The loop on the homepage is the crown of it all. We love it!”

Read More

ADA compliance for hotel websites

Stephen Saugestad, December 10, 2015
DesignHospitalityStrategy

Just as business are required by the ADA to accommodate customers with disabilities in the physical world, they are required to do so on the web.

Read More

Digital Marketing Trends for Luxury Hotels in 2015

Ryan Clarke, March 31, 2015
DesignHospitalityMobileSEOStrategyVideo

Each year, we compile a list of digital marketing trends for luxury hotels. With the end of 2014 being as busy as it was, it must have slipped our mind.

Read More

2014 – Year in Review

Stephen Saugestad, December 22, 2014
DesignHospitalityVideo

Year 10 was a good one (and so was the party). Our studio is producing some of its best work to date, we’ve got some amazing talent on board, and some great projects in the portfolio and pipeline.

Read More

How hotels can use photography to excite, inspire and inform

Geoff Agnew, September 17, 2014
DesignHospitalityStrategy

The true goal – the oft-neglected contributor to conversions – is effective visual communication. After all, communication is a key ingredient in transforming browsers to buyers.

Read More

Multiple domains VS directories

Stephen Saugestad, August 21, 2014
DesignSEOStrategy

There’s a number of things you need to consider before choosing what’s right for your business.

Read More

Reworking our approach to project management

Stephen Saugestad, April 22, 2014
Design

New people. New tools.

Read More

My first weeks at Wallop

Anderson Nguyen, March 27, 2014
Design

It’s been quite the ride, and despite the disgusting weather we’d been having, I had sprung into an excellent first week at Wallop.

Read More

HSMAI Digital Strategy Conference Notes: Responsive Design Panel

Ryan Clarke, March 4, 2014
DesignHospitalityMobileStrategy

This post is meant to summarize the discussion in New York last week. I was invited to be part of a panel on Responsive Design for Hotels with Andy Kauffman, VP of Global eCommerce Marketing at Marriott International, and Brian Estep, VP Sales at buuteeq. The panel was led by Michael Bennett, VP Marketing at KSL Resorts, who did a great job of asking good questions and keeping the discussion moving.

Read More

The path to specialization

Stephen Saugestad, February 13, 2014
DesignHospitality

There are way too many generalists out there, and for us, finding a niche has been a key part our success. A lot of people ask us how we developed our niche, so I’ll provide a bit of background.

Read More

Designing Responsively

Stephen Saugestad, April 18, 2013
DesignDevelopmentMobileStrategy

There are plenty of great articles about responsive design, so I don’t intend on repeating what’s already out there. But I’m finding there’s a lack of material geared for people outside of the web industry.

Read More

13 Web Trends for Boutique Hotels in 2013

Ryan Clarke, August 28, 2012
DesignHospitalityStrategy

To help spur on productive discussions and to make our clients’ jobs a little easier, we’ve put together a list of 13 important web trends for the hospitality industry in 2013.

Read More

Usability: An Integral Part of the Guest Experience

Ryan Clarke, May 24, 2012
DesignHospitalityStrategy

As hotel websites become increasingly interactive, some guests will accept frustrating online experiences as inevitabilities; growing pains in the evolution of the web. Yet, as users’ patience wanes and they spend less time on frustrating sites, it’s time we start seeing usability for what it is: a business concern.

Read More

The Advantage of Using Web Fonts

Janice Yao, May 3, 2012
DesignDevelopment

In the past few years there has been an emergence of new web-font tools. These tools are opening the door to beautiful typography and design variation across the web. For the sake of simplicity, I’ll compare three widely adopted options. Each product has it’s own advantages and limitations, and knowing the differences is key to determining which service best suits the project.

Read More

Key Attributes of an Effective Hotel Website

Stephen Saugestad, September 22, 2010
DesignStrategy

If you’re a hotelier, you’ve probably heard the phrase “best practice” bandied around in the context of designing and building a website. Typically it’s nothing more than a buzz phrase in an industry that’s littered with them.

Read More