Insights

Thoughts and industry insights from the Wallop team.

Stephen Saugestad Design | Development | Uncategorized |

Are Virtual Design Conferences Worth It?

With most of us in design and development jobs working from home, some of the creative energy from the office…

Stephen Saugestad Design | Development |

A Guide to Web Font Providers

A few years ago, before web fonts became the standard for websites and other digital applications, users were either limited to a handful of web-safe fonts or were forced to convert existing desktop fonts into pseudo web fonts using some sketchy plugins. Nowadays, most fonts available for purchase on sites like myfonts.com give the user the option to purchase a web font version. These fonts that are optimized for the web ensure that they are rendered as sharply as possible on your websites.

Stephen Saugestad Design | Research | Strategy |

Buying Travel Is Not Rational

Travel and hospitality brands spend a lot of time trying to convince buyers. They agonize over the choice of words….

Stephen Saugestad Design | Digital Marketing | Hospitality | Video |

We’re headed to Brooklyn

Martin will discuss the role of video and storytelling in marketing experiential travel brands at the Independent Lodging Congress in Brooklyn.

Stephen Saugestad Design | Digital Marketing | Hospitality | Video |

The best kind of email to get from a client

“We are doing great sales from the website and the films in particular are helping to sell the dream. The loop on the homepage is the crown of it all. We love it!”

Stephen Saugestad Design | Hospitality | Strategy |

ADA compliance for hotel websites

Just as business are required by the ADA to accommodate customers with disabilities in the physical world, they are required to do so on the web.

Digital Marketing Trends for Luxury Hotels in 2015

Each year, we compile a list of digital marketing trends for luxury hotels. With the end of 2014 being as busy as it was, it must have slipped our mind.

Stephen Saugestad Design | Hospitality | Video |

2014 – Year in Review

Year 10 was a good one (and so was the party). Our studio is producing some of its best work to date, we’ve got some amazing talent on board, and some great projects in the portfolio and pipeline.

Stephen Saugestad Design | SEO | Strategy |

Multiple domains VS directories

There’s a number of things you need to consider before choosing what’s right for your business.

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