Insights

Thoughts and industry insights from the Wallop team.

Stephen Saugestad Design |

Reworking our approach to project management

New people. New tools.

Stephen Saugestad Design |

My first weeks at Wallop

It’s been quite the ride, and despite the disgusting weather we’d been having, I had sprung into an excellent first week at Wallop.

Stephen Saugestad Design | Hospitality | Mobile | Strategy |

HSMAI Digital Strategy Conference Notes: Responsive Design Panel

This post is meant to summarize the discussion in New York last week. I was invited to be part of a panel on Responsive Design for Hotels with Andy Kauffman, VP of Global eCommerce Marketing at Marriott International, and Brian Estep, VP Sales at buuteeq. The panel was led by Michael Bennett, VP Marketing at KSL Resorts, who did a great job of asking good questions and keeping the discussion moving.

Stephen Saugestad Design | Hospitality |

The path to specialization

There are way too many generalists out there, and for us, finding a niche has been a key part our success. A lot of people ask us how we developed our niche, so I’ll provide a bit of background.

Stephen Saugestad Design | Development | Mobile | Strategy |

Designing Responsively

There are plenty of great articles about responsive design, so I don’t intend on repeating what’s already out there. But I’m finding there’s a lack of material geared for people outside of the web industry.

Stephen Saugestad Design | Hospitality | Strategy |

13 Web Trends for Boutique Hotels in 2013

To help spur on productive discussions and to make our clients’ jobs a little easier, we’ve put together a list of 13 important web trends for the hospitality industry in 2013.

Stephen Saugestad Design | Hospitality | Strategy |

Usability: An Integral Part of the Guest Experience

As hotel websites become increasingly interactive, some guests will accept frustrating online experiences as inevitabilities; growing pains in the evolution of the web. Yet, as users’ patience wanes and they spend less time on frustrating sites, it’s time we start seeing usability for what it is: a business concern.

Stephen Saugestad Design | Strategy |

Key Attributes of an Effective Hotel Website

If you’re a hotelier, you’ve probably heard the phrase “best practice” bandied around in the context of designing and building a website. Typically it’s nothing more than a buzz phrase in an industry that’s littered with them.

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