Science

Category: Design

A little thought leadership in our moments of reflection.

Subscribe for insights:

HSMAI Digital Strategy Conference Notes: Responsive Design Panel

This post is meant to summarize the discussion in New York last week. I was invited to be part of a panel on Responsive Design for Hotels with Andy Kauffman, VP of Global eCommerce Marketing at Marriott International, and Brian Estep, VP Sales at buuteeq. The panel was led by Michael Bennett, VP Marketing at KSL Resorts, who did a great job of asking good questions and keeping the discussion moving.

Read More about the HSMAI Digital Strategy Conference Notes: Responsive Design Panel post

Usability: An Integral Part of the Guest Experience

As hotel websites become increasingly interactive, some guests will accept frustrating online experiences as inevitabilities; growing pains in the evolution of the web. Yet, as users' patience wanes and they spend less time on frustrating sites, it's time we start seeing usability for what it is: a business concern.

Read More about the Usability: An Integral Part of the Guest Experience post

The Advantage of Using Web Fonts

In the past few years there has been an emergence of new web-font tools. These tools are opening the door to beautiful typography and design variation across the web. For the sake of simplicity, I'll compare three widely adopted options. Each product has it's own advantages and limitations, and knowing the differences is key to determining which service best suits the project.

Read More about the The Advantage of Using Web Fonts post

Loading...

That’s It!

View Our Work