The Fastest-Growing Thing on Tripadvisor This Year Was a Pottery Class
Craft classes, hot springs and countries most people couldn’t point to on a map. What travellers booked in the first…
Agency insights
What caught our attention.
Observations on travel, hospitality industry trends, creativity and what moves people. Some come from the work, some from the road. All of them made us look twice.
Independent Hotels Keep Losing to Big Brands Over One Fixable Problem
It isn’t a secret that the travel market is oversaturated. Everywhere you look, there’s advice on where to travel, inspiration…
The Complete Guide to Google Ads for Hotels: Every Campaign Type, Explained
If you work on Google Ads for a hospitality brand, you know just how complex it is. Even beyond the…
What is zero-click search and why does it matter for travel?
It’s undeniable that the way people find and book travel has been going through a shift. Imaging someone looking to…
The Meta Andromeda Algorithm: What It Means for Hotels in 2026
A few years ago, building a Meta campaign for a hotel felt a bit like detective work. You'd sit with…
When AI Became the Travel Agent
For years, travel discovery followed a predictable pattern. A traveller would open Google, search for something like “best boutique hotels…
Modern Hotel Marketing: Why Direct Bookings Depend on More Than Channels
Hotel growth no longer comes from winning one channel. It comes from how every part of the journey holds together…
The State of Organic Social Media in 2026
Organic social media has never been more influential than it is stepping into 2026. The dramatic platform changes have already…
What the K shaped economy means for travel
In this post: The U.S. economy is showing both strength and weakness at the same time. Stock market growth is…
How to Write Copy That AI Actually Understands
The rules of the game have shifted. While you were perfecting your hotel SEO strategy, AI search engines added a…
The State of Travel 2025: Understanding the Shifts Beneath the Surface
Every year when the SKIFT State of Travel report comes out, we take a step back to look at the…
The Bandwagon Effect: stop following the crowd
Silent Influencers Series – Part 3 I look back with regret on the night I joined thousands on a beach…
FOMO: How Loss Aversion Shapes Travel Decisions
We often think our travel choices are driven by our dreams or aspirations that are developed over a lifetime of…
The Silent Influencers (Part 1): Travelers Aren’t Rational
In the world of travel and hospitality marketing, we love talking about inspiration. Bucket lists. Once-in-a-lifetime moments. But behind the…
Hotels have always talked about personalization. AI can make it real.
LISTEN TO THIS AS A PODCAST For the last decade or so, personalization has been talked about a lot by…
The Algorithm Decides: Travel Brands Must Design for AI, Not Just People
LISTEN TO THIS AS A PODCAST Algorithms already shape the way we travel. AI will soon turbocharge that influence, and…
The impact of U.S. tariffs on travel
In this post, I’ll dive into the impact of U.S. tariffs on travel and hospitality, the challenges for our industry,…
Exploring future travel motivations
Travel Motivation Series (5 of 5) In my earlier posts, we explored the past motivations around travel and how they…
The rise of niche travel
Travel Motivation Series (4 of 5) Personal interests often drive decision-making in travel, and they are separate from behavioral and…
The motivations for travel
Travel Motivation Series (2 of 5) In this installment of our Travel Motivation Series, we delve into the underlying forces…
History of human travel
Travel Motivation Series (1 of 5) Since the dawn of history, humans have felt the urge to travel. As our…
Sustainability in the year 2023
My interest in sustainability grew out of a love for the ocean. My dad was an obsessive sailor and spent…
Existing models and frameworks
Through out history, the motivations for travel has always been a subject of fascination and curiosity. It is crucial for…
3 Useful AI Tools for Digital Marketing in 2023
It is easy to speak of the exponential nature and potential of machine learning in artificial intelligence (AI). Despite how…
Why OTAs Aren’t the Only Threat to Hotel Occupancy
Over the years we’ve been supporting independent hotels and resorts tackle a multitude of challenges, the largest of which always…
The Unseen Power of Story in Culture & Commerce
Throughout human history, storytelling has served as the social glue that binds communities, civilizations, and even entire nations. It's what…
The 10 Most Common Hospitality Website Mistakes
In the realm of luxury travel and hospitality, crafting a compelling online presence is crucial. Your hotel website isn't just…
Key Takeaways From the Second Quarter of 2023
That’s the first half of 2023 done and Q3 is upon us. We’ve already reflected on the trends we saw…
Understanding GA4 Part Three: How To Create a GA4 Property (and Other Important Tricks)
GA4 is upon us as of July 1st, and we’re back with another instalment of our Google Analytics 4 series.…
Key Takeaways From the First Quarter of 2023
As we near the halfway point of 2023, we’ve been reflecting on how the year has compared to our expectations,…
The Movies & TV Shows Inspiring Us To Travel
We’ve all been there. Sat on the sofa, watching something on TV that makes us immediately grab our phones and…