Insights

Thoughts and industry insights from the Wallop team.

FOMO: How Loss Aversion Shapes Travel Decisions

We often think our travel choices are driven by our dreams or aspirations that are developed over a lifetime of…

The Silent Influencers
(Part 1): Travelers Aren’t Rational

In the world of travel and hospitality marketing, we love talking about inspiration. Bucket lists. Once-in-a-lifetime moments. But behind the…

Exploring future travel motivations

Travel Motivation Series (5 of 5) In my earlier posts, we explored the past motivations around travel and how they…

The rise of niche travel

Travel Motivation Series (4 of 5) Personal interests often drive decision-making in travel, and they are separate from behavioral and…

Existing models and frameworks

Through out history, the motivations for travel has always been a subject of fascination and curiosity. It is crucial for…

The motivations for travel

Travel Motivation Series (2 of 5) In this installment of our Travel Motivation Series, we delve into the underlying forces…

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