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Here at Wallop, we are dedicated to serving two things: people and places.
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Here at Wallop, we are dedicated to serving two things: people and places.
The “people” are the talented individuals who choose to build their careers with us. The “places” are our valued client partners and the charitable organizations we support in restoring the deleterious impacts of travel.
Since 2004, our work has increased brand engagement and marketing performance for the most remarkable hotels, resorts, and experiences on the planet. By narrowing our focus on experiential luxury hospitality and travel, we’ve developed a deep expertise in a narrow vertical. Services are provided holistically through tailored programs designed to address marketing and business goals.
We believe that a comprehensive approach to digital marketing, executed by an interdisciplinary team of experts delivers more conversions, better brand equity, and higher-margin revenue.
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Here at Wallop, we are dedicated to serving two things: people and places.
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Here at Wallop, we are dedicated to serving two things: people and places.
The “people” are the talented individuals who choose to build their careers with us. The “places” are our valued client partners and the charitable organizations we support in restoring the deleterious impacts of travel.
Since 2004, our work has increased brand engagement and marketing performance for the most remarkable hotels, resorts, and experiences on the planet. By narrowing our focus on experiential luxury hospitality and travel, we’ve developed a deep expertise in a narrow vertical. Services are provided holistically through tailored programs designed to address marketing and business goals.
We believe that a comprehensive approach to digital marketing, executed by an interdisciplinary team of experts delivers more conversions, better brand equity, and higher-margin revenue.
Our approach
We believe that a paid diagnostic approach allows for accurate scoping, better outcomes, and happier relationships. Without an in-depth diagnostic and audit, budgets are only a guess. This leads to clients committing to a large budget with a scope that is too vague, “change order hell”, and fractured relationships.
Project sprints are also problematic because it misaligns the incentive between clients and agencies. Agencies want to spend more time, while clients, less. And there is rarely a commitment by the agency to achieve certain targets within a fixed timeline.
Expertise
Most agencies in the world are generalists; they are “interdisciplinary” or “full service” agencies who do everything and work with anyone. This usually means they are learning on the job, on your dime.
Consider that the most difficult problems of the world are always tackled by experts. This is why we have a narrow positioning and a deep expertise in travel and hospitality. An expertise driven practice is more efficient, and the work is more effective. We can quickly see the patterns in the noise.
Value based pricing/flat fees
With knowledge work, there is little correlation between the time spent and the quality of the outcome. Time-based billing can create an adversarial relationship between the client and agency because it’s beneficial for the agency to spend more time, and vice versa. The incentives are misaligned. So in most instances we charge based on the value provided, rather than the time spent.
After all, we are not here to sell time; we are here to create value for your organization. We believe this is a more equitable and optimal way for both parties to operate in the relationship.
Agile, iterative, long-term
Change is a constant in technology. To be effective, the work also needs to change. Hence our development workflow is agile, whereby requirements and solutions evolve through collaboration.
Our approach to digital marketing is also iterative, as we adjust and fine-tune based on monthly reporting and more frequent analysis. Our workflows are always in flux — for the better — in the service of delivering the greatest impact.
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Wallop is a group of worldly cohorts with a range of backgrounds, molded by travel. We believe that travel unlocks the full potential of people through exposure to new cultures, perspectives, learning experiences, and self-actualization.
Different roads, same destination
Meet our team.
Our Vancouver-based team is made up of folks from all over the world. We’re proud to be an organization that promotes diversity, inclusion and a passion for travel.
Andreanna Mazereeuw
President
Stephen Saugestad
Principal
Casey Waugh
Director of Growth
Christine Bhatt
Director of Finance
Lynn Summers
Director of Client Services
Stefan Girard
Director of Technology
Karina Gill
Creative Director
Jasmin Bruehl
Hospitality Partnerships Lead
Laura Wrubleski
Lead Designer
Elena Vvedenskaya
Digital Strategy Accounts Lead
Pavla Sergiienko
Digital Strategy Lead
Martin Glegg
Creative Director
Wallop Film
Matthew Dix
Director of Photography
Wallop Film
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People at Wallop have a lot of autonomy in the way they work. But they are held accountable to its quality, their performance, and productivity. We provide our employees by teaching them the principles of Deep Work, working intentionally, and ways to deal with the distractions of the modern world. This was crucial as we recently transitioned to a remote-primary workforce.
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People at Wallop have a lot of autonomy in the way they work. But they are held accountable to its quality, their performance, and productivity. We provide our employees by teaching them the principles of Deep Work, working intentionally, and ways to deal with the distractions of the modern world. This was crucial as we recently transitioned to a remote-primary workforce.
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People at Wallop have a lot of autonomy in the way they work. But they are held accountable to its quality, their performance, and productivity.
We provide our employees by teaching them the principles of Deep Work, working intentionally, and ways to deal with the distractions of the modern world. This was crucial as we recently transitioned to a remote-primary workforce.
