Cultivate something special

Digital Marketing

Southall Farm & Inn is a brand-new resort amidst the rolling hills of historic Franklin, Tennessee. Since December 2022, their working farm and charming inn have provided exceptional dining at their two on-site restaurants, spa indulgences, and immersive encounters with nature across 325 acres of lush farmland.

The Challenge

We partnered with Southall one year before its opening, which posed several challenges, including generating anticipation before doors were open to the public. However, by developing a robust digital marketing strategy in collaboration with Southall’s PR agency, we successfully tackled this obstacle. Leveraging our strategy across search, social, and display networks, a remarkable number of direct bookings eight months before opening resulted in an 80% increase in conversion rate.