The Bandwagon Effect: stop following the crowd
Silent Influencers Series – Part 3 I look back with regret on the night I joined thousands on a beach…
Agency insights
What caught our attention.
Observations on travel, hospitality industry trends, creativity and what moves people. Some come from the work, some from the road. All of them made us look twice.
FOMO: How Loss Aversion Shapes Travel Decisions
We often think our travel choices are driven by our dreams or aspirations that are developed over a lifetime of…
The Silent Influencers (Part 1): Travelers Aren’t Rational
In the world of travel and hospitality marketing, we love talking about inspiration. Bucket lists. Once-in-a-lifetime moments. But behind the…
Hotels have always talked about personalization. AI can make it real.
LISTEN TO THIS AS A PODCAST For the last decade or so, personalization has been talked about a lot by…
Exploring future travel motivations
Travel Motivation Series (5 of 5) In my earlier posts, we explored the past motivations around travel and how they…
The rise of niche travel
Travel Motivation Series (4 of 5) Personal interests often drive decision-making in travel, and they are separate from behavioral and…
The motivations for travel
Travel Motivation Series (2 of 5) In this installment of our Travel Motivation Series, we delve into the underlying forces…
History of human travel
Travel Motivation Series (1 of 5) Since the dawn of history, humans have felt the urge to travel. As our…
Existing models and frameworks
Through out history, the motivations for travel has always been a subject of fascination and curiosity. It is crucial for…
The Movies & TV Shows Inspiring Us To Travel
We’ve all been there. Sat on the sofa, watching something on TV that makes us immediately grab our phones and…