The Complete Guide to Google Ads for Hotels: Every Campaign Type, Explained
If you work on Google Ads for a hospitality brand, you know just how complex it is. Even beyond the…
Agency insights
What caught our attention.
Observations on travel, hospitality industry trends, creativity and what moves people. Some come from the work, some from the road. All of them made us look twice.
The Meta Andromeda Algorithm: What It Means for Hotels in 2026
A few years ago, building a Meta campaign for a hotel felt a bit like detective work. You'd sit with…
Modern Hotel Marketing: Why Direct Bookings Depend on More Than Channels
Hotel growth no longer comes from winning one channel. It comes from how every part of the journey holds together…
The State of Organic Social Media in 2026
Organic social media has never been more influential than it is stepping into 2026. The dramatic platform changes have already…
3 Useful AI Tools for Digital Marketing in 2023
It is easy to speak of the exponential nature and potential of machine learning in artificial intelligence (AI). Despite how…
Understanding GA4 Part Three: How To Create a GA4 Property (and Other Important Tricks)
GA4 is upon us as of July 1st, and we’re back with another instalment of our Google Analytics 4 series.…
Understanding GA4 Part Two: What We’ve Been Doing and What You Should Do Too
In the first part of our series digging into Google Analytics 4 we answered some hot-topic questions, looking at why…
Proper Formatting is Your Secret Weapon for Successful Digital Ads
Online advertising is everywhere. But what separates good ads from great ads? And what’s the secret to maximizing potential return…
Understanding Google Analytics 4 – Part One
As we’re sure many are aware, Google Analytics will be sunsetting its existing version, Google Analytics 3 (otherwise known as…
What Google Ads’ Latest Keyword Match Type Update Means For Advertisers
Going…going…gone. For some time Google has been warning its search ad platform users that they would be removing one of…
‘Travel Voyeurism’: A Danger to Vacation Advertisers
If vacation search advertising were a beach instead of a marketing platform, ‘High Surf’ warning signs would litter beaches from…